Employer brand: the truth comes out of the mouths of children, or not…
When it comes to recruitment, why not give voice to real future talents; namely the children? ☺ This is Onepoint’s good idea….
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Social media, big update!
What has happened in the merciless world of social media in recent months? What new features does the connected world have in store for us? Yes,…
The 7 commandments for a successful social media strategy
Did you know that today, 94% of French people over the age of 13 use social media on a daily basis? A boon for brands. And yet, this…
Retirement Insurance: public communication, serving today and tomorrow
“Public service committed to the future” is the new brand signature of the National Retirement Insurance Fund, better known as…
Facebook Ads: tips and strategies to reach your target
With its global reach, precise targeting capabilities, and ability to drive meaningful engagement, Facebook Ads offers businesses of all...
Do you know the We Are COM brief generator?
We Are COM, the accelerator for communicators in France, adds a new tool to your toolkit: the brief generator to make everyday life easier…
Creativity: inspirations and tips from the We Are COM team
The We Are COM team is convinced that creativity is infinite. 🤓 And Maya Angelou, eminent American woman of letters, is going…
Urssaf: deciphering a communication serving the general interest
Public services play an essential role in our societies, they serve the collective well-being. But how does communication serve these institutions? 📣…
Ecology is in full transition, communication too!
Ecology is in full transition, that's good, communication is too! 🤓 Communicators, how to become aware and raise awareness of the challenges...
Best practices in glocal communication: from local to global
The We Are COM Club invites you to travel, a journey from global to local. 🌍 What communication strategies to put in place, how…
Glocal communication strategies: 7 examples to follow
Communicating on a global scale means deploying a global system on a local scale. Easier said than done ? Not necessarily, if we…
The 10 commandments of digital sobriety
Ah digital sobriety… Yes in principle, but in practice? 💡 Between our filled email boxes, continuous messages, virtual meetings...
The professions of public and political communication – episode #24
The We Are COM X ISCOM communication professions mini-fairs present the daily life of communicators: their challenges and their successes. 🤓 Here we go...
The professions of social media management – episode #23
The We Are COM X ISCOM communication mini-fairs show you the daily life of communicators. In this episode 23, an overview of the social professions...
Internal communication and CSR: how to engage around the zero carbon objective?
Zero carbon objective, why? The answer is obvious. ✅ How? This is where things get complicated… 😬 Indeed, how to board…
ChatGPT & Midjourney: The Art of Promptness
The We Are COM Club focused on new artificial intelligence tools. For a general retrospective of these new technologies, applied to…
ChatGPT, Midjourney & Co… What are the new AI tools?
AI has been talked about for a while now. Everyone is talking about it, of course. 🤖 But who really feels up to date on this news...
Influence reconnects brands and consumers
Did you know that "the difference between manipulation and influence is that in influence, both parties win"? 😉 It's not us who...
Designing an effective digital marketing and communication strategy: the list of 10 key steps to download
Community Management, Social Ads, Marketing Automation, SEO… digital marketing presents a large number of opportunities for a company, while involving expertise…
TOP 10 AI tools for augmented communicators
It seems that things would never be as well done as by oneself. But that was before knowing Artificial Intelligence (AI). No,…
TOP responsible communication books
Do you know who said, "You cannot escape tomorrow's responsibility by evading today's"? It is…
Influencer relations: how to manage them well?
The influence is everywhere! Platforms are multiplying, content creators want to be more and more qualitative and communities are constantly...
Events and sponsorship professions – episode #22
The We Are COM X ISCOM communication mini-fairs show you the daily life of communicators. Let's go for an overview of the event sectors...
The professions of creative communication – episode #21
The We Are COM X ISCOM communication mini-fairs show you the daily life of communicators. Do you know the creative communication sector? 🤩…
Employer brand, the attractiveness criteria of the French (finally) revealed!
In search of meaning, diversity, inclusion, mobility, telecommuting and even pension reform, the French people's relationship to work is changing. 🎯 What…
Employer brand: why not fall in love with your company?
What if we reviewed our employer branding requirements? ♥️ According to Onepoint, the French group specializing in transformation...
The professions of strategic communication – episode #20
The We Are COM X ISCOM communication mini-fairs show you the daily life of communicators. Do you know the strategic communication sector? 🤓…
The professions of events and press relations – episode #19
The We Are COM X ISCOM communication mini-fairs show you the daily life of communicators. This time, let's explore the worlds of press relations and...
What are the words of communication in 2023?
Communication is the art of adaptation. The communicator knows it, it is by constantly adapting to society that his messages manage to take…
Smart mailing, the recipe for a successful e-mailing campaign
Tilit... 🛎 Your mailbox now has 2876 unread messages, which you will certainly never open? In the digital age, it is...
Benevolence and resilience: beware of overdose
There are words which, like alcohol, must be used in moderation or you will really get drunk. 🤫 For my part, I have the mouth...
Press relations: how does the Mutualité Française put social protection at the heart of the debates?
Did you know that the Mutualité Française protects more than 35 million French people? And maybe you too. Its national federation has nearly 500…
Communication Trends in 2023
Good news, the year 2023 has two Friday the 13th in store for us, but also 13 communication trends, according to the Club We Are…
Greeting card, THE instruction manual
Tradition or communication action, real intention or obligation? 🎊 It's time for companies to wish a happy new year to their...
Communicators' Bingo 2023
Did you dream of it? He's finally arrived ! 🤓 Here is the essential Bingo of the communication of the We Are COM team. At what…
Sponsorship: what activation strategies for brands before Paris 2024?
“Citius altius fortius”, brands also see faster, higher, stronger with Paris 2024. 🥇 Communicators, are you up to date on the strategies…
TOP Christmas campaigns 2022
Jingle bells, jingle bells, Jingle all the way… 🎼 That's it, Christmas is back. And like every year, the essential traditions are redone...
Image and reputation are not abstract concepts
“It takes 20 years to build a reputation and 5 minutes to destroy it. If you keep this in mind, you will make the…
Committed communication, Matmut's raison d'être
Peter Drucker said, “An organization exists to enable ordinary people to do extraordinary things. So what...
The main factors behind the failure of naming searches conducted internally
Let's first recall the obvious, brand creation cannot be improvised. It's not a job you can get into...
Brand stories: behind the scenes of successful brands
Brand stories mingle with great history. Their roots, their origins, their successes and even their missteps are not insignificant….
Top 10 internal communication books
As Dominique Wolton explained so well, “in communication, the most complicated thing is neither the message nor the technique, but the receiver”….
Web3, what initiatives for brands?
“Technology does not create social ties, but technology can provide conditions which mean that by reclaiming it, we create...
Brand heritage seen by LCL, Airbus and LVMH
"We are not born a brand, we gradually become one, we can also stop being one", declaimed the French communication specialist...
How to manage your cyber crisis communication?
In the digital age, individuals or companies, we are all threatened by cyber attackers. 🆘 Zsspschht… that's the noise that could well make…
How to launch your brand on TikTok?
🎥 1 billion videos viewed every day, 48 minutes of daily airtime, international presence in over 150 countries……
Best practices for Company Pages on LinkedIn
A key social media for 91% of decision-makers and 81% of job seekers, LinkedIn represents THE most powerful professional network in France…
Trust and sympathy, COM according to MVola
Liana Ramiandrisoa is convinced of this: “brand communication aims to establish consumer trust and sympathy towards the brand, beyond…
Crédit Agricole Technologies & Services: Employee horizon
“Helping employees shine means benefiting from this influence” proclaims Mélanie Dimberton, Communication & Cultural Change Support Leader at Crédit Agricole Technologies &…
Innovation and creativity at the service of the AGPM Group
“Never forget to create and innovate, whatever the subject or field,” Anaïs Guthleben, AGPM Group Deputy Communications Director, rightly reminds us….
The imaginations of tomorrow's communication
Communicators, let us dare to open the door of a real “cabinet of curiosities”, to discover the societal trends which impact and explain the evolution of brand discourse….
International call for tenders in communications: the strategic roadmap
Launching an international call for tenders in communications is a complex process. You are about to dive into a global reservoir of creativity and expertise,…
Generative AI for your brand photos and videos: tools and use cases
In a world where visual content reigns supreme, generative AI opens a fascinating new chapter for communications professionals 🤯…
Employer brand: the keys to attractiveness
How to stand out in promoting your brand (employer and not only) in order to attract, recruit and retain the best talent? What…
Reorganizing Communication Departments into Content Factories
How can resources be pooled across the entire company for greater coherence and impact? To address this challenge, many communication departments are evolving their…
ENGIE Solutions: all allies in decarbonization
“It seems to me that the challenge of tomorrow is and will remain people” proclaims Anne Rochon, Communications Director of ENGIE Solutions and member of the Club…
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