Digital communication

Definition: Digital communication is communication carried out on the Internet for the outside world or on the Intranet for the inside. Globally in 2020, 67% of the world's population uses a mobile phone, 59% the internet and 49% social networks. Thus digital communication reaches a large number of audiences. From Paris to New York based on La Roche-sur-Yon, digital communication has no physical or time border.

Digital communication has two main objectives:

1. Notoriety : it is important to be visible where the brand's audiences are to arouse interest and create preference during the act of purchase.
2. Commercial  : it has become essential to have an e-commerce site allowing consumers to buy the brand's products.

There are many digital media available to advertisers and digital communication agencies: SEO (SEO and SEA), website, emailing, digital advertising campaign (display, native ads, cover, billboard, etc.), mobile and social media (Facebook, Twitter, TikTok, etc.)

The emergence of digital communication has generated significant changes compared to printed communication. Digitization has led to the replacement of fixed or printed media known as “print” (posters, brochures, newspapers, etc.). It supports continuous communication through interactive screens in shop windows, sending newsletters, and putting information sites online. In addition, digital communication allows greater interactivity and exchanges between audiences and brands.

Note that the information was previously "fixed", top-down and attached to limited supports. Thanks to digital communication - also known as "digital communication", information has become "liquid", that is to say that information can be transmitted from one device to another and from one Internet user to another. other without retransmitting the media. Information from a medium can be disseminated independently of the medium. It is the circularity of information enabled by digital channels.