Corporate communication corresponds to all communication actions aimed at promoting a company or a group. Corporate communication is declined according to the audiences to which it is addressed: it comes under the financial communication when it is addressed to shareholders, investors and analysts, the internal communication when it is addressed to the employees of a group (managers, unions, employees), the external communication when it seeks to promote the image of the company with the public authorities, opinion leaders, civil society and consumers.
In corporate communication, we can distinguish two types of strategies: corporate communication, which highlights the performance of the company and institutional communication which defends the values that the company is supposed to represent such as transparency, consumer confidence and concern for environmental or public health issues depending on the type of activity. Corporate communication differs from product communication which only values the goods and services marketed by the company and not the company itself.
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