Quotes: they and they said it

Our collection of the best quotes on communication, advertising and the Internet. Get inspired!

• “You can fool all the people once, some of the people often, but you can’t fool all the people all the time.” Abraham Lincoln
• “The easiest way to destroy a brand is to put its name everywhere.” Al Ries and Laura Ries, marketing consultants
• “A brand must seek to appropriate a word in the minds of consumers.” Al Ries and Laura Ries, marketing consultants
• “Every refusal to communicate is an attempt to communicate.” Albert Camus, writer
• “The quality of our communication is determined not by how we say things, but by how they are understood.” Andrew Grove, American engineer. He co-founded Intel in 1968. He was its President from 1979 to 2004.
• “The Internet. We don’t know what we’re looking for there, but we find everything we’re not looking for.” Anne Roumanoff, comedian
• “Write something worth reading or do something worth writing” Benjamin Franklin, American politician
• “Between what I think, what I want to say, what I think I say, what I said, what you want to hear, what you hear and what you understand, we may have difficulty communicating, but let's try anyway!” Bernard Werber, writer
• “The magic is in the product.” William (Bill) Bernbach, founder of DDB
• “The best advertisement is a satisfied customer.” Bill Gates, co-founder of Microsoft.
• “If we look ahead to the next century, leaders will be those who empower others.” Bill Gates, co-founder of Microsoft.
• “Communication requires 25% of a manager's time” Chester Barnard, management and organizational theorist, in The Functions of Executive.
• “We hunt down preconceived ideas (convention), which are then challenged by disruptive ideas (disruption), and this with a pre-established idea of ​​where we want to go (vision).” Jean-Marie Dru – advertising executive and President of the TBWA communications agency
• “What you say is more important than how you say it.” David Ogilvy, advertising executive
• “I don’t know if you’re telling the truth or not, but you make people believe you.” Dom Juan, Molière
• “Web 2.0 has generalized the principle of filtering by social network and by proximity of taste.” Dominique Cardon, sociologist
• “In communication, the most complicated thing is neither the message nor the technique, but the receiver.” Dominique Wolton in Hermès La revue N°48, “Forgotten roots of communication sciences”
• “Receivers complicate communication. Information hits the other person in the face. We dreamed of the global village, but we're rediscovering the Tower of Babel.” Dominique Wolton
• “In a word, information is the message, while communication is the relationship, which is much more complex.” Dominique Wolton
• “The challenge is less about sharing what we have in common than learning to manage the differences that separate us.” Dominique Wolton
• “If you have the tone, you have everything.” Emil Cioran, Romanian philosopher
• “All words are tools. Nothing more, nothing less. Communication tools. Like cars. Technical tools, useful tools. What a great idea to worship them like gods!” Erik Orsenna, writer
• “The word “dog” has never bitten anyone.” Ferdinand de Saussure, linguist
• “Language is a treasure deposited by the practice of speech in subjects belonging to the same community, a grammatical system existing virtually in each brain, or more precisely, in the brains of a group of individuals; because language is not complete in any, it only exists perfectly in the mass.” Ferdinand de Saussure, linguist
• “True eloquence consists of saying all that is necessary and saying only what is necessary.” François de La Rochefoucauld
• “Speaking is the ugliest means of communication. Man can only fully express himself through his silences.” Frédéric Dard, writer
• “Any vague objective necessarily leads to very specific stupidity.” Frédéric Dard, writer
• “Humor is the shortest path from one man to another.” Georges Wolinski, cartoonist
• “The social network is the new production line.” Ginni Rometty, CEO of IBM Group
• “We are in a hurry to build a telegraph from Maine to Texas, but it is possible that Maine and Texas have nothing of importance to communicate to each other.” Henry David Thoreau, American philosopher, writer, and poet. He observed the creation of the telegraph and the emergence of the Industrial Revolution. He is said to be the first “green” author.
• “Crowdsourcing is about using people’s available time to create content, solve problems, or even do R&D.” Hubert Guillaud, editor-in-chief of InternetActu.net
• “Between what we try to express, what we manage to express, and what people understand, the mode of communication is more like Chinese whispers than photocopying.” Isabelle Alonso, French writer and columnist.
• “Language, before meaning something, means something to someone.” Jacques Lacan, psychiatrist and psychoanalyst
• “Paradoxical rule of communication: you reach a large number of people through the elite.” Jacques Séguéla, advertising executive
• “Today’s communication comes from the gut, not the brain.” Jacques Séguéla, advertising executive
• “We will need many more core computers than computers in tomorrow’s communications.” Jacques Séguéla, advertising executive
• “Communication is about understanding the listener.” Jean Abraham
• “Communication is a difficult science. It is not an exact science. It must be learned and cultivated.” Jean-Luc Lagardère, businessman and media man
• “You are not born a brand, you become one gradually, you can also cease to be one.” Jean-Noël Kapferer, brand expert
• “Technology does not create social bonds, but technology can create conditions that allow us to reappropriate it and create social bonds.” Joël de Rosnay, French scientist, futurist and writer
• “The Internet is the mass media par excellence.” Joël de Rosnay, French scientist, futurist and writer
• “The more interactions we establish, the better we know the object studied.” John Dewey, philosopher
• “A good ad that never airs doesn’t sell.” Leo Burnett, advertising executive
• “Good advertising doesn't just convey information; it penetrates the audience's mind with desires and beliefs.” Leo Burnett, advertising executive, shares his vision of advertising as a tool for selling.
• “Communication, like war, is a simple art, and one of execution.” Luc Ferry, philosopher
• “The Internet is the product of a unique combination of military strategy, scientific cooperation, and contested innovation.” Sociologist Manuel Castells in his book “The Networked Society.”
• “The medium is the message” (in English, The medium is the message), Marshall McLuhan, Canadian media philosopher
• “We change an image through actions. Not just through language. Advertising is an accelerator, but it must be based on evidence.” Maurice Lévy, advertising executive
• “After the faculty of thinking, that of communicating one's thoughts to one's fellow men is the most striking attribute that distinguishes man from the brute.” Maximilien Robespierre
• “Innovation is easy. The hard part is turning innovation into a real business.” Michael Dell, founder of Dell
• “Sign and image are the two great ways of communication between people across space and time.” Michel Tournier, writer
• “Every time there is a change of medium, there is a Socrates who yells at a Plato.” Michel Serres, philosopher
• “A good sketch is worth a thousand words.” Napoleon Bonaparte
• “Modern man often communicates more with his mouse than with his tongue” Paul Carvel, writer
• “The “two-step flow” suggests that the interpersonal networks are linked to the mass media networks in such a way that some people, who are relatively more exposed, pass on what they see, or hear, or read, to others with whom they are in contact who are less exposed.” Paul Lazarsfeld and Elihu Katz in the seminal work Personal Influence
• “What characterizes communication is that it is unilateral.” Paul Ricoeur, French philosopher
• “We construct the world, even though we think we perceive it. What we call 'reality' is an interpretation constructed by and through communication.” Paul Watzlawick, communication theorist
• “The most important thing in communication is hearing what is not said.” Peter Drucker, management and organizational theorist
• “In our time when we talk so much about communication, true communication is poetic.” Robert Sabatier, writer
• “Speech is the face of the soul.” Seneca, philosopher
• “Politicians read Le Monde, businesses read Les Echos and television reads Le Parisien, each looking at society through their own lenses.” Stéphane Fouks, Vice President of Havas
• “You can never make a good ad by highlighting technical specifications, gigabytes of RAM, charts, or comparisons. You have to convey an emotion.” Steve Jobs, co-founder of Apple
• “Keeping things simple is probably the most sophisticated goal in the world.” Steve Jobs, co-founder of Apple
• “I'm as proud of what we don't do as I am of what we do.” Steve Jobs, Apple co-founder
• “I am writing you a long letter because I do not have time to write a short one.” Voltaire
• “It is not enough to speak, one must speak correctly.” William Shakespeare
• “Form is content rising to the surface.” Victor Hugo
• “Events are the foam of things. It is the sea that interests me.” Paul Valéry
• “There is no advertising as powerful as a good reputation that travels fast.” Brian Koslow
• “A brand can be known and misunderstood.” Anne-Gabrielle Dauba-Pantanacce, Dircom Netflix Europe
• “Communication is complicated because the receivers are complicated.” Dominique Wolton
• “A disturbing word, rumor is the first free radio.” Jean-Noël Kapferer
• “The paradox of the human condition is that we can only become ourselves under the influence of others” Gaston Bachelard
• “It’s not the event that’s important, it’s how we recreate it… each in our own way.” Jean-Luc Godard
• “The difference between manipulation and influence is that in influence, both parties win.” Richard Branson
• “Today’s universal media is Opinion with a capital O” Stéphane Attal
• “An influencer is someone who thinks for themselves, not hesitating to be disruptive or to spark discussion” Travis Bradberry 
• “Reputation is a vain and fallacious prejudice: often won without merit and lost without justice!” Othello (1604), William Shakespeare
• “Social media is more about psychology and sociology than it is about technology.” Brian Solis
• “Your brand is not what you say it is, but what Google says it is!” Chris Anderson
• “The difficulty is not in understanding new ideas, but in escaping old ideas.” John Maynard Keynes
• “No company should believe that its job is to sell products” Catherine Barba
• “For a business, not advertising is like winking at a girl in the dark. You know what you're doing, but no one else does.” Stuart H. Britt
• “In advertising, not taking risks can be dangerous. If you don't commit to anything, you'll have no one against you, and no one for you.” William (Bill) Bernbach, founder of DDB
• “Of all the inventions of mass communication, drawing speaks in the language best understood universally.” Walt E. Disney
• "Good advertisers want consumers to say 'this is a great product' rather than 'this is a great advertisement'" Léo Burnett
• “A brand is just emotion. You can't touch it, you can't feel it. It's in your head.” Martin Lindstrom, Danish neuromarketing specialist
• “What is well conceived is clearly stated” Nicolas Boileau, poet
• “Our role is to always put the “why” before the “how” Arnaud Delanoy
• “I understood that all of human unhappiness stemmed from the fact that they did not speak clearly. I then decided to speak and act clearly.” Albert Camus
• “Communication is a multi-channel system in which the social actor participates at all times, whether he wants to or not” Yves Winkin
• “All communication challenges the individual as the core of belonging” Eliseo Veron
• “The more powerful the brands, the more likely they are to be weakened by buzz” Gilles Lipovetsky
• “It used to be that displaying ‘Establishment 1906’ was important for a brand. Now it’s a burden.” Seth Godin
• “Social media allows big companies to operate, once again, on a small scale” Jay Baer, ​​Content Marketing and Social Media Strategist
• “Your brand is what people say about it when you're not in the room.” Jeff Bezos, Founder and CEO of Amazon
• “Information absorbs the attention of its recipients. Therefore, too much information leads to a lack of attention.” Herbert Simon
• “The real scarcity now is human attention” Satya Nadella
• “He who stops advertising to save money is like he who stops a clock to save time.” Thomas Jefferson, 3rd President of the United States
• “The quality of our communication is determined not by how we say things, but by how they are understood.” Andrew Grove, co-founder of Intel
• “A sign is something that brings into the minds of others what was in mine” Umberto Eco
• “Social media has given voice to legions of idiots who previously only spoke at the bar, after a glass of wine, and caused no harm to the community. [...] whereas today they have the same right to speak as a Nobel Prize winner” Umberto Eco
• “When people consume information, they consume attention. The function of emotion is to control attention.” Herbert Simon, Nobel Prize winner in economics.
• “To know how to listen is to possess – in addition to one’s own – the brains of others” Leonardo da Vinci.
• “Creation is not a democratic process.” Pierre Hermé
• “Advertising is the greatest art form of the 20th century” Marshall McLuhan, Canadian media philosopher
• “Advertising remains the art of selling something to the advertising company’s client.” Jean Anouilh
• “An idea that isn't dangerous isn't worth calling an idea.” Elbert Hubbard
• “Words give, on average, as many ideas as ideas give words. »Paul Valéry
• “The best advertising is a good product.” Alan Meyer
• “Art is not about coming up with new ideas, but about interpreting those ideas that have always surrounded us.” George Lucas
• “Design is the silent ambassador of your brand.” Paul Rand
• “We must not believe that speech ever serves for true communication between beings. As soon as we really have something to say, we are obliged to remain silent… For words pass between men, but silence, if it has a moment the opportunity to be active, never disappears” Maurice Maeterlinck, writer
• “I use animals to teach men.” Jean de la Fontaine
• “In a word, information is the message, while communication is the relationship, which is much more complex.” Dominique Wolton
• “Speech belongs half to the speaker, half to the listener” Montaigne
• “You cannot escape the responsibility of tomorrow by shirking the responsibility of today.” Abraham Lincoln
• “Advertising is the price you pay for incomparable thinking.” Jeff Bezos
• “Creativity is about inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.” Mary Lou Cook, American actress
• “Eighty percent of success is being seen.” Woody Allen
• “The best place to hide a body is on the second page of Google!” SEO proverb
• “A good name is an advertisement in itself.” Claude C. Hopkins
• “Any publicity is good publicity.” Andy Warhol
• “Creativity without strategy is called “Art.” Creativity with strategy is called “Advertising.” Jeff Richards, American actor
• “In the press, only advertisements tell the truth.” Thomas Jefferson
• “Products are made in factories, but brands are born in minds.” Walter Landor
• “It takes 20 years to build a reputation and 5 minutes to destroy it. If you keep that in mind, you'll do things differently!” Warren Buffett
• “It is not communication to communicate what is clear.” Emile-Auguste Chartier
• “Advertising is about untangling a ball of yarn to make a sublimely presented knot that will provoke the public’s emotion.” Dominique Issermann, photographer
• "I am writing you a long letter because I do not have time to write a short one." Blaise Pascal, mathematician
• “There is nothing in the world as powerful as an idea whose time has come.” Victor Hugo
• “The secret of effective originality in advertising is not the creation of clever new images or words, but the identification of new relationships between familiar images and words.” Leo Burnett
• “A man is more a man by the things he keeps quiet than by those he says.” Albert Camus
• “Don’t find customers for your products, find products for your customers.” Seth Godin
• “Never complain about a difficult customer because they are the reason for your progress. Treat others even better: they are the reason for your profits.” Auguste Detoeuf, French economist
• “Man has two ears and one tongue, to listen twice as much as he speaks.” Zeno of Citium, Greek philosopher, inventor of Stoicism
• “In the world of internet customer service, it’s important to remember that your competitor is just a mouse click away!” Douglas Warner III, American businessman
• “Waiting to know enough to act in full light is to condemn oneself to inaction.” Jean Rostand
• “To succeed, it is not enough to plan. You must also know how to improvise.” Isaac Asimov, Russian-American writer
• “It is not because things are difficult that we do not dare, it is because we do not dare that they are difficult.” Seneca
• “We can have all the means of communication in the world, but nothing, absolutely nothing, can replace the human gaze.” Claudio Coelho, writer
• "There is only one boss: the customer. And he can fire the entire staff, from the manager down to the employee, simply by spending his money elsewhere.” Sam Walton, American businessman 
• "The word that escapes you cannot be caught.” Horace
• "Reflection kills speech when speech has not triumphed over reflection.” Honoré de Balzac 
• "In the contemporary world, success is to a large extent created and measured by advertising.” David Lodge, British writer 
• “Many a small thing has grown into something big because of good publicity.” Mark Twain, American writer
• "Agree the action with the word, the word in agreement with the action.” William Shakespeare
• “If you want to get something you've never had, you have to try something you've never done.” Pericles
• "Write concisely and you will be read. Write clearly and you will be understood. Write vividly and you will be remembered.” Joseph Pulitzer
• "The art of being now very daring and sometimes very careful is the art of success.” Napoleon Bonaparte
• "The quality of a man is calculated to its excess; Try, try, even fail, it will be your success.” Jacques Brel 
• “In a changing environment, there is no greater risk than remaining immobile.” Jacques Chirac
• "You must always have two ideas: one to kill the other.” Georges Braque
• "The one who knows talk also knows when it is necessary to speak.” Plutarch 
• "To speak without thinking is to shoot without aiming.” Miguel de Cervantes
• "To please others, you have to talk about what they like, and what moves them.” François de La Rochefoucauld
• "Think before you speak and weigh before you act.” William Shakespeare 
• “An intuition is creativity trying to tell you something.” Frank Capra, American director
• "The one who does not fear no act fear no talking.” Sophocles 
• "True creativity often begins where language ends.” Arthur Koestler, Anglo-Hungarian novelist
• "There are three possible reactions to any design: yes, no, and WOW! The third is the one I aim for.” Milton Glaser, graphic designer and co-founder of New York magazine
• “Creativity is about inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.” Mary lou cook, American actress
• "If you think good design is expensive, you should consider the cost of bad design.” Ralf Speth, Anglo-German businessman
• “The most important thing in communication is hearing what is not said.” Peter Drucker, American author and theorist 
• "The dollar bill a customer receives from tellers at four different banks is the same. What's different is the tellers.” Marcus Stanley, American industrialist
• “Imagination rules the world.” Napoleon Bonaparte
• “A finely dressed word is not sincere.” Lao Tzu, Chinese sage
• “Details make perfection and perfection is not a detail.” Leonardo da Vinci
• "“See far, speak frankly, act firmly.” Pierre de Coubertin
• "Sometimes it is necessary to remain silent in order to speak the right words.” Christian Bobin, French writer and poet 
• “The important thing is to never stop asking questions. Never lose a holy curiosity.”.” Albert Einstein.
• “To act prudently, one must know how to listen.” Sophocles
• “The confidence to please is often a means of infallibly displeasing.” François de La Rochefoucauld
• “The cure for boredom is curiosity, curiosity has no cure.” French proverb
• “Strategy without data is air guitar.” Nick Law
• “It doesn't matter if you have style, reputation, or money, if you don't have a good heart, you're worthless.” Louis de Funès
• “Choose! It is the flash of intelligence. Do you hesitate? Everything is said, you are mistaken.” Honoré de Balzac
• "No one is more prone to mistakes than those who act only by reflection.” Luc de Clapiers
• “Don’t imitate anything or anyone, a lion that copies a lion becomes a monkey.” Victor Hugo
• “As imagination created the world, it governs it.” Charles Baudelaire
• "Success is going from failure to failure without losing enthusiasm.” Winston Churchill 
• "What can be affirmed without proof can be denied without proof.” Euclid
• "Appearing on television is the dream of all the show-offs who, rightly or wrongly, imagine they have something to communicate to others.” Jean d'Ormesson
• “If we exchange a dollar, we both get a dollar each. But if we exchange a good thought, we both get two good thoughts.” Abraham Lincoln
• " Follies are the only things we never regret.” Oscar Wilde
• “You have to have a part of delirium, it’s poetry, it’s uncertainty, it’s hesitation, it’s trouble, and it’s the source of creativity.” Boris Cyrulnik, French neuropsychiatrist
• "We do not desire something because we judge it to be good, but we judge it to be good because we desire it.” Baruch Spinoza
• “Haste is the mother of failure.” Herodotus
• “He who knows how to speak also when he must speak.” Plutarch
• “Insanity is doing the same thing over and over again but expecting different results.” Albert Einstein
• “Corporate communication is a rare little happy period between two crisis communications.” Thierry Orsoni.
• “A single blunder is enough to tarnish a reputation, and then the damage is often irreversible.” Cardinal Mazarin.
• “Being responsible means having the ability to respond. The term is beautiful, because it refers both to being responsible for one's actions and to being answerable for them in the strict sense.” Alain Etchegoyen.
• “Whatever shame we have deserved, it is almost always within our power to restore our reputation.” La Rochefoucauld.
• “The Titanic had an iceberg problem, not a communication problem.” Paul Begala, advisor to Bill Clinton.
• “It's not writing that's difficult; it's sitting down to write that's difficult.” Steven Pressfield.
• “To know how to listen is to possess, in addition to one's own, the brains of others.” Leonardo da Vinci
• "The art of success is knowing how to surround yourself with the best.” John Fitzgerald Kennedy
• “Experience is the foundation of all knowledge.” John Locke
• “Myth is a communication system, it is a message.” Roland Barthes
• “The wise man is not the one who knows many things, but the one who sees their true measure.” Plato
• “Culture eats strategy for breakfast.” Peter Drucker
• “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” Winston Churchill
• “Silence is the highest degree of wisdom.” Pindar
• “A man should never be ashamed to admit that he is wrong, for in so doing he proves that he is wiser today than yesterday.” Jean-Jacques Rousseau
• "Take pains for little things is to achieve to the great ones over time.” Samuel Beckett
• “Actions make words believe.” Terence
• “A picture is worth a thousand words.” Confucius
• "You can not not build a reputation on this that you are going to do.” Henry Ford
• “The more technology advances, the more people will become interested in the possibilities of the human mind alone.” Isaac Bashevis Singer, Writer and Nobel Prize
• "It is better to remain silent and be thought a fool than to speak and leave no doubt about it.” Mark Twain
• “Reputation is a fragile edifice of glass, difficult to build and easy to break.” William Shakespeare
• "Reputation is a precious asset that is earned drop by drop and lost in abundance.” French proverb
• “Perfection is achieved not when there is nothing more to add, but when there is nothing more to take away.” Antoine de Saint-Exupéry
• “Precision in language is achieved by removing everything that is superfluous. My ideal is to achieve a language of incredible density, a language from which nothing can be removed.” Amélie Nothomb