Quotes: they and they said it

Our collection of the best quotes on communication, advertising and the Internet. Get inspired!

  • “You can fool everyone once, a few of the time, but you can't fool everyone all the time.” Abraham Lincoln
  • "The easiest way to destroy a brand is to put your name everywhere." Al Ries and Laura Ries, Marketing Consultants
  • “A brand must seek to appropriate a word in the minds of consumers.” Al Ries and Laura Ries, Marketing Consultants
  • “Any refusal to communicate is an attempt to communicate.” Albert Camus, writer
  • “The quality of our communication is determined not by how we say things, but by how they are understood.” Andrew Grove, American engineer. He co-founded the company Intel in 1968. He was Chairman of the group from 1979 to 2004.
  • "Internet. We don't know what we are looking for, but we find everything we are not looking for. " Anne Roumanoff, humorist
  • “Write something worth reading or do something worth writing” Benjamin Franklin, American politician
  • “Between what I think, what I want to say, what I think I say, what I said, what you want to hear, what you hear and what you understand, it may be that we have difficulty communicating, but let's try anyway! ” Bernard Werber, writer
  • “The magic is in the product.” William (Bill) Bernbach, founder of DDB
  • “The best advertising is a satisfied customer.” Bill Gates, co-founder of Microsoft.
  • “If we look into the next century, leaders will be the ones who value others.” Bill Gates, co-founder of Microsoft.
  • “Communication takes 25% of a leader's time” Chester Barnard, management and organization theorist, in The Functions of Executive.
  • “We hunt down preconceived ideas (convention), which are then undermined by disrupted ideas (disruption), and this with a pre-established idea of ​​where we want to go far (vision).” Jean-Marie Dru - publicist and President of the communication agency TBWA
  • “What you say is more important than how you say it.” David Ogilvy, publicist
  • "I don't know if you are telling the truth or not, but you are making people believe you." Dom Juan, Moliere
  • "Web 2.0 has generalized the principle of filtering by the social network and by proximity of taste." Dominique Cardon, sociologist
  • “In communication, the most complicated is neither the message nor the technique, but the receiver.” Dominique Wolton in Hermès La revue N ​​° 48, “Forgotten roots of communication sciences”
  • “Receivers make communication difficult. The information stumbles on the other's face. We dreamed of the global village, we are rediscovering the Tower of Babel. ” Dominique wolton
  • “In a word, information is the message, while communication is the relationship, much more complex.” Dominique wolton
  • “The challenge is less to share what we have in common than to learn to manage the differences that separate us.” Dominique wolton
  • “If you've got the tone, you've got it all.” Emil Cioran, Romanian philosopher
  • “All words are tools. No more no less. Communication tools. Like cars. Technical tools, useful tools. What an idea to worship them like gods! ” Erik Orsenna, writer
  • “The word 'dog' has never bitten anyone.” Ferdinand de Saussure, linguist
  • “Language is a treasure deposited by the practice of speaking in subjects belonging to the same community, a grammatical system existing virtually in each brain, or more exactly, in the brains of a set of individuals; for language is not complete in any, it exists perfectly only in the mass. " Ferdinand de Saussure, linguist
  • “True eloquence is saying all the right things and saying only what you need to do.” François de La Rochefoucauld
  • “Talking is the ugliest form of communication. Man expresses himself fully only through his silences. ” Frédéric Dard, writer
  • "Any vague objective necessarily leads to very precise bullshit." Frédéric Dard, writer
  • “Humor is the shortest route from one man to another.” Georges Wolinski, designer
  • “The social network is the new production line.” Ginni Rometty, Managing Director of IBM Group
  • "We are in a rush to build a telegraph from Maine to Texas, but Maine and Texas may not have anything important to communicate to each other." Henry David Thoreau, American philosopher, writer and poet. He observed the creation of the telegraph and the emergence of the industrial revolution. They say he is the first “green” author
  • “Crowdsourcing is using people's available time to create content, solve problems, and even do R&D.” Hubert Guillaud, editor-in-chief of InternetActu.net
  • “Between what we try to express, what we manage to express and what people understand, the mode of communication is more like the Arabic telephone than photocopying”. Isabelle Alonso, French writer and columnist.
  • “Language, before meaning something, means to someone.” Jacques Lacan, psychiatrist and psychoanalyst
  • “Paradoxical rule of communication: we reach a large number by the elite.” Jacques Séguéla, publicist
  • “Communication today comes from the guts, not the neurons.” Jacques Séguéla, publicist
  • “It will take a lot more computers than computers in the communication of tomorrow.” Jacques Séguéla, publicist
  • “Communication is about understanding the listener.” John Abraham
  • “Communication is a difficult science. It is not an exact science. It can be learned and it is cultivated ”Jean-Luc Lagardère, businessman and media man
  • “We are not born a brand, we become it gradually, we can also stop being.” Jean-Noël Kapferer, brands expert
  • “Technology does not create a social bond, but technology can create conditions that make it so that by re-appropriating it, we create a social bond.” Joël de Rosnay, French scientist, prospectivist and writer
  • “The Internet is the mass media par excellence.” Joël de Rosnay, French scientist, prospectivist and writer
  • “The more interactions we establish, the better we know about the object being studied.” John Dewey, philosopher
  • “Good advertising that never goes out doesn't sell.” Léo Burnett, publicist
  • “Good advertising not only conveys information, it enters the minds of the public with desires and beliefs.” Léo Burnett, publicist, tells us about his vision of advertising: a tool to sell.
  • “Communication, like war, is a simple art, and it is all about execution.” Luc Ferry, philosopher
  • “The Internet is the product of a unique combination of military strategy, scientific cooperation and protest innovation.” Manuel Castells, sociologist in his book “The Network Society”.
  • “The medium is the message” (in English, The medium is the message), Marshall McLuhan, Canadian media philosopher
  • “We change an image with actions. Not just by language. Advertising is an accelerator, but it must be based on evidence. ” Maurice Lévy, publicist
  • “After the faculty of thinking, the faculty of communicating one's thoughts to one's fellow human beings is the most striking attribute which distinguishes a man from a brute.” Maximilien Robespierre
  • “Innovating is easy. The difficulty is to transform an innovation into a real business. ” Michael Dell, Founder of Dell
  • “Sign and image are the two great ways of communication between humans through space and time.” Michel Tournier, writer
  • “Every time there is a change of medium, there is a Socrates who berates a Plato.” Michel Serres, philosopher
  • “A good sketch is better than a long speech.” Napoleon Bonaparte
  • “Modern man often communicates more with his mouse than with his tongue” Paul Carvel, writer
  • “The“ two-step flow ”suggest that the interpersonal networks are linked to the mass media networks in such a way that some people, who are relatively more exposed, pass on what they see, or hear, or read, to others with whom they are in contact who are less exposed. ” Paul Lazarsfeld and Elihu Katz in the seminal book Personal Influence
  • “What characterizes communication is being one-sided.” Paul Ricoeur, French philosopher
  • “We build the world, while we think we perceive it. What we call “reality” is an interpretation constructed by and through communication. ” Paul Watzlawick, communication theorist
  • “The most important thing in communication is to hear what is not said.” Peter Drucker, management and organizational theorist
  • “In our time when we talk so much about communication, true communication is poetic.” Robert Sabatier, writer
  • “Speech is the face of the soul.” Seneca, philosopher
  • “The politicians read Le Monde, the company reads Les Echos and the television reads Le Parisien, everyone looking at society through their own glasses.” Stéphane Fouks, Vice-President of Havas
  • “We will never do good publicity by highlighting technical characteristics, Gigabytes of RAM, tables or comparisons. You have to convey an emotion. ” Steve Jobs, Apple Co-Founder
  • “Keeping it simple is probably the world's most sophisticated goal.” Steve Jobs, Apple Co-Founder
  • “I'm as proud of what we don't do as I am of what we do.” Steve Jobs, Apple Co-Founder
  • “I'm writing you a long letter because I don't have time to write a short one.” Voltaire
  • “It is not enough to speak, it is necessary to speak correctly.” William shakespeare
  • “The form is the substance that rises to the surface.” Victor Hugo
  • “Events are the scum of things. It's the sea that interests me. ” Paul Valery
  • “There is no advertising as powerful as a good reputation that travels quickly.” Brian Koslow
  • “A brand can be known and misunderstood.” Anne-Gabrielle Dauba-Pantanacce, Dircom Netflix Europe
  • “Communication is complicated because the receivers are complicated.” Dominique wolton
  • “Inconvenient Word, Rumor is the first free radio.” Jean-Noel Kapferer
  • “The paradox of the human condition is that you can only become yourself under the influence of others” Gaston Bachelard
  • “It's not the event that is important, it's the way we recreate it… each in our own way” Jean-Luc Godard
  • “The difference between manipulation and influence is that in influence both parties win” Richard Branson
  • “Today's universal media is Opinion with a capital O” Stéphane Attal
  • “The influencer is someone who thinks for himself, not hesitating to be disruptive or spark discussion” Travis Bradberry 
  • “Reputation is a vain and fallacious prejudice: often gained without merit and lost without justice!” Othello (1604), William Shakespeare
  • “Social media is more about psychology and sociology than technology.” Brian solis
  • “Your brand is not what you say about it, but what Google says about it!” Chris Anderson
  • “The difficulty is not to understand new ideas, but to escape old ideas.” John Maynard Keynes
  • “No more company should believe that its job is to sell products” Catherine Barba
  • “For a business, not advertising is like eyeing a girl in the dark. You know what you're doing but no one else knows. ” Stuart H. Britt
  • “In advertising, not taking risks can be dangerous. If you don't do anything, you won't have anyone against you, nor anyone for you ”William (Bill) Bernbach, founder of DDB
  • “Of all the inventions of mass communication, the drawing speaks in the language best understood universally” Walt E. Disney
  • "Good advertisers want consumers to say 'this is a great product' rather than 'this is a great advertisement'" Léo Burnett
  • “A brand is just emotion. We can't touch it, we can't feel it. It's in our head ”Martin Lindstrom, Danish neuro-marketing specialist
  • “What is conceived well is clearly stated” Nicolas Boileau, poet
  • “Our role is to always put the 'why' before the 'how'” Arnaud Delanoy
  • “I understood that all the unhappiness of men was that they did not speak clear language. I then decided to speak and act clearly ”Albert Camus
  • “Communication is a multi-channel system in which the social actor participates at all times, whether he wants it or not” Yves Winkin
  • “All communication calls out to the individual as the nucleus of affiliations” Eliseo Veron
  • “The more powerful the brands, the more likely they are to be weakened by the buzz” Gilles Lipovetsky
  • “Formerly, displaying 'Created in 1906' was an important condition for a brand. Now that's a burden ”Seth Godin
  • “Social Media Enables Big Businesses to Act, Again, on a Small Scale” Jay Baer, ​​Social Media and Content Marketing Strategist
  • “Your brand is what people say about it when you're not in the room” Jeff Bezos, Founder and CEO of Amazon
  • “Information absorbs the attention of its recipients. This is why too much information leads to inattention ”Herbert Simon
  • “The real scarcity now is human attention” Satya Nadella
  • “Whoever stops advertising to save money is like the one who stops a clock to save time” Thomas Jefferson, 3rd President of the United States
  • “The quality of our communication is determined not by how we say things, but by how they are understood” Andrew Grove, Intel co-founder
  • “A sign is something that makes others think of what was in mine” Umberto Eco
  • “Social networks gave the right to speak to legions of fools who, before, only spoke at the bar, after a glass of wine and did no harm to the community [...] whereas today they have the same right to speak as a Nobel Prize winner ”Umberto Eco
  • “When men use information, they consume attention. The function of emotion is to control attention ”Herbert Simon, Nobel laureate in economics.
  • “Knowing how to listen is to possess - in addition to your own - the brains of others” Leonardo da Vinci.
  • “Creation is not a democratic process.” Pierre Hermé
  • “Advertising is the greatest art form of the XNUMXth century” Marshall McLuhan, Canadian media philosopher
  • “Advertising is still the art of selling something to the client of the advertising house.” Jean Anouilh
  • “An idea that is not dangerous is not worth calling an idea.” Elbert hubbard
  • “Words give, on average, as many ideas as ideas give words. »Paul Valéry
  • “The best advertising is a good product.” Alan meyer
  • “The art is not to come up with new ideas, but to interpret those ideas that have always surrounded us.” George lucas
  • “Design is the silent ambassador of your brand.” Paul Rand
  • “We must not believe that the word is ever used for true communications between beings. As soon as we really have something to say, we are obliged to be silent… Because the words pass between the men, but the silence, if it has a moment the opportunity to be active, is never erased ”Maurice Maeterlinck, writer
  • “I use animals to teach men.” Jean de la Fontaine
  • “In a word, information is the message, while communication is the relationship, much more complex.” Dominique wolton
  • “Speech is half for those who speak, half for those who listen” Montaigne
  • “You cannot escape the responsibility of tomorrow by shirking that of today” Abraham Lincoln
  • “Advertising is the price to pay for incomparable thought.” Jeff Bezos
  • “Creativity is inventing, experimenting, growing, taking risks, breaking the rules, making mistakes and having fun.” Mary Lou Cook, American actress
  • “Eighty Percent of Success Is Being Seen” Woody Allen
  • “The best place to hide a body is the second google page!” SEO proverb
  • “A good name is an advertisement in itself.” Claude C. Hopkins
  • “Any advertisement is good publicity.” Andy warhol
  • “Creativity without strategy is called“ Art ”. Creativity with strategy is called “Advertising”. ” Jeff Richards, American actor
  • "In the press, only the advertisements tell the truth." Thomas jefferson
  • “Products are made in factories, but brands are born in people's minds.” Walter Landor
  • “It takes 20 years to build a reputation and 5 minutes to destroy it. If you keep this in mind, you will do things differently! ” Warren buffett
  • "Communicating what is clear is not just communicating." Emile-Auguste Chartier
  • "Advertising is unraveling a ball to make a sublimely presented knot, which will provoke the emotion of the public." Dominique Issermann, photographer
  • "I am writing you a long letter because I do not have time to write a short one." Blaise Pascal, mathematician
  • "There is nothing in the world as powerful as an idea whose time has come." Victor Hugo
  • “The secret to effective originality in advertising is not the creation of clever new images or words, but the identification of new relationships between images and familiar words.” Leo Burnett
  • "A man is more of a man by the things he hides than by those he says." Albert Camus
  • “Don't find customers for your products, find products for your customers.” Seth godin
  • “Never complain about a difficult customer because they are the cause of your progress. Treat others even better: they are the reason for your profits. ” Auguste Detoeuf, French economist
  • “Man has two ears and one tongue, to listen twice as much as he speaks. ”Zeno of Cition, Greek philosopher, inventor of Stoicism
  • “In the world of Internet customer service, it's important to remember that your competitor is just a click away!” Douglas Warner III, American businessman 
  • “To wait to know enough to act in full light is to condemn oneself to inaction.” Jean Rostand
  • “To be successful, it is not enough to plan. You also have to know how to improvise. ” Isaac Asimov, American-Russian writer 
  • “It's not because things are difficult that we don't dare, it's because we don't dare that they are difficult.” Seneca 
  • “We can have all the means of communication in the world, but nothing, absolutely nothing, replaces the gaze of human beings.” Claudio Coelho, writer
  • "There is only one boss: the customer. And he can fire all the staff, from the manager to the employee, just by spending his money elsewhere. ” Sam Walton, American businessman 
  • "The word that escapes you cannot to be caught. ” Horace
  • "Reflection kills speech when speech has not triumphed over reflection. ” Honoré de Balzac 
  • "In the contemporary world, success is to a large extent created and measured by advertising. ” David Lodge, British writer 
  • “More than one trivial thing has gained momentum thanks to good publicity.” Mark Twain, American writer
  • "Agree the action with the word, the word okay with the action. ” William shakespeare
  • “If you want to get something that you never had, you have to try something that you never did.” Pericles 
  • "Write short and you will be read. Write clearly and you will be understood. Write colorfully and you will be remembered. ” Joseph pulitzer
  • "The art of being now very daring and sometimes very careful is the art of success. ” Napoleon Bonaparte
  • "The quality of a man is calculated to its excess; try, try, even fail, it will be your success. ” Jacques Brel 
  • “In a changing environment, there is no greater risk than standing still.” Jacques Chirac
  • "You always have to have two ideas: one to kill the other. ” Georges Braque
  • "The one who knows talk also knows when to talk. ” Plutarch 
  • "To speak without thinking is to shoot without aiming. ” Miguel de Cervantes
  • "To please others, you have to talk about what they like, and what touches them. ” François de La Rochefoucauld
  • "Think before you speak and weigh before you act. ” William shakespeare 
  • “An intuition is creativity trying to tell you something.” Frank Capra, American director
  • "The one who does not fear no act fear no talking. ” Sophocles 
  • "True creativity often begins where language ends. ” Arthur Koestler, Anglo-Hungarian novelist
  • "There are three possible reactions to any design: yes, no, and WAHOU! The third is the one I'm aiming for. ” Milton Glaser, graphic designer and co-founder of New York magazine
  • “Creativity is inventing, experimenting, growing, taking risks, breaking the rules, making mistakes and having fun.” Mary lou cook, American actress
  • "If you think a good design is expensive, you should weigh the cost of a bad design. ” Ralf Speth, Anglo-German businessman
  • "The most important thing in communication is to hear what is not said." Peter Drucker, American author and theorist 
  • "The dollar bill that the customer receives from the tellers at four different banks is the same. What is different are the clerks. ” Marcus Stanley, American industrialist
  • “The imagination rules the world.” Napoleon Bonaparte
  • “Word adorned is not sincere.” Lao Tseu, Chinese sage 
  • “Details make perfection and perfection is not a detail.” Leonardo DeVinci 
  • "See far, speak frankly, act firm. ” Stone coubertin
  • "It is sometimes necessary to be silent in order to deliver a right word. ” Christian Bobin, French writer and poet 
  • “The important thing is to never stop asking questions. Never lose a holy curiosity. ” Albert Einstein.
  • “To act prudently, you have to know how to listen.” Sophocles
  • “The confidence to please is often a sure way to please.” François de La Rochefoucauld
  • "The remedy for boredom is curiosity, curiosity has no remedy." French proverb 
  • “Strategy without data is air guitar.” Nick law
  • “It doesn't matter if you have style, reputation, or money, if you don't have a good heart, you're worth nothing.” Louis de Funes
  • "To choose ! It is the flash of intelligence. Are you hesitating? Everything is said, you are wrong. ” Honoré de Balzac 
  • "No one is subject to more faults than those who act only by reflection. ” Luc de Clapiers
  • "Do not imitate anything or anyone, a lion that copies a lion becomes a monkey." Victor Hugo
  • “As the imagination created the world, it rules it.” Charles Baudelaire 
  • "Success is going from failure to failure without losing enthusiasm.” Winston Churchill 
  • "What can be said without proof can be denied without proof.” Euclid
  • "Going on television is the dream of all the me-you-seen who, rightly or wrongly, imagine they have something to communicate to others. Jean d'Ormesson
  • “If we exchange a dollar, we both have a dollar each. But if we exchange a good thought, we both have two good thoughts.” abraham lincoln
  • " Follies are the only things you never regret.” Oscar Wilde
  • "You have to have a part of delirium, it's poetry, it's uncertainty, it's hesitation, it's trouble, and it's the source of creativity." Boris Cyrulnik, French neuropsychiatrist 
  • "We do not desire a thing because we deem it good, but we deem it good because we desire it.” Baruch Spinoza
  • “Haste is the mother of failure.” Herodotus
  • “He who knows how to speak also when it is necessary to speak” Plutarch
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