Practice ethics in communication

Ethics in communication has two facets, according to our friend Max Weber: that of conviction and that of responsibility. The two go hand in hand. The ethics of conviction requires that we are convinced of the subject we are talking about and that it be supported by strong values. The theme of sustainable development is the example, of the moment and par excellence, which demonstrates the devastating effects of excessive communication without authentic and justified conviction. As for the second, the ethics of responsibility, it is self-evident. It is a question of answering for the consequences of one's acts in communication. This requires building a discourse legitimized by lived values, confirmed by actions and all consistent with the company, its profession, its history, its identity. Thus, building our speeches by proof: the commitment displayed for sustainable development, concretized by irrefutable facts. With this in mind, our clearly stated position can sometimes…