Innovation: immersion in virtual reality

45% of French consumers (48% worldwide) are ready to use a headset virtual reality to discover products not available in stores, according to the global “Connected Commerce” study by DigitasLBi in April 2015. Let's take a look at the subject 🙂

What is virtual reality?

To put it simply, virtual reality is a technology that enables interactive simulation of reality. It consists of immersing a person in a synthetic sensory universe recalculated in real time. This technique is carried out using synthetic images, a virtual 3D environment which can evolve and give the impression of immersion in a very real world (at the risk of even having a balance disorder!) . This technology is not to be confused with augmented reality, which enriches the real vision by projecting additional information onto a digital screen.

Total immersion

Some experts advertise virtual reality as even more revolutionary than the Web for marketing. One of the big obstacles to online commerce is the inability to immediately test the product. With this technology, the brake jumps “virtually”.
Even if virtual reality headsets (example: Oculus) are still expensive, brands no longer hesitate to use them during event operations (presence at a trade show, for example, to showcase all of its product range or to visit in 3D its production site).

First initiatives

The car manufacturer Volvo used the Google headset, cardboard, to promote its new XC90 model. Thanks to an application " Volvo Reality », The user finds himself behind the wheel of the car. The Marriott Hotels chain had the idea of ​​" teleport Of newlyweds from London to Hawaii. Installed in a "teleportation" cabin, heavenly images were broadcast to them. To make this even more true, they also set up a wind tunnel to recreate the sea wind. History does not say if the seagulls were also there!

virtual reality

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