45% of French consumers (48% globally) are ready to use a headset with virtual reality to discover products not available in stores, according to the global study "Connected Commerce" by DigitasLBi in April 2015. Let's take a closer look at this topic 🙂
What is virtual reality?
Simply put, virtual reality is a technology that allows for an interactive simulation of reality. It involves immersing a person in a synthetic sensory universe recalculated in real time. This technique is achieved using computer-generated images of a 3D virtual environment that can evolve and give the impression of immersion in a very real world (even at the risk of experiencing balance problems!). This technology should not be confused with... augmented realitywhich enriches the real vision by projecting additional information onto a digital screen.
Total immersion
Some experts are predicting that virtual reality will be even more revolutionary than the web for marketing. One of the major obstacles to online commerce is the inability to immediately test a product. With this technology, that obstacle is virtually eliminated.
Even though virtual reality headsets (example: Oculus) are still expensive, brands no longer hesitate to use them during event operations (presence at a trade show for example to showcase their entire product range or to visit their production site in 3D).
Initial initiatives
The car manufacturer Volvo used the Google headset, cardboardto promote its new XC90 model. Thanks to an application the " Volvo Reality The user then finds themselves behind the wheel of the sports car. The Marriott Hotels chain came up with the idea of teleport A newlywed couple from London were transported to Hawaii. Seated in a "teleportation" booth, they were shown idyllic images. To make it even more realistic, they also installed a wind tunnel to recreate the sea breeze. The story doesn't say whether the seagulls were there too!
