Innovation: immersion in virtual reality

45% of French consumers (48% worldwide) are ready to use a virtual reality headset to discover products not available in stores, according to the global study “Commerce Connecté” by DigitasLBi in April 2015. about 🙂 What is virtual reality? Simply put, virtual reality is a technology that allows an interactive simulation of reality. It consists in immersing a person in a synthetic sensory universe recalculated in real time. This technique is carried out using computer-generated images, a virtual 3D environment that can evolve and give the impression of immersion in a very real world (even at the risk of having a balance disorder!) . This technology is not to be confused with augmented reality, which enriches real vision by projecting additional information onto a digital screen. Total immersion Some experts announce virtual reality as…

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