Me, Brand and Social Media

How can social media be a lever for brands, as in consumer service? Basically, there is nothing new with social media… apart from an exponential development of all the parameters: word of mouth, volume of conversations, customer requirements, time which is accelerating and destabilizing organizations , etc. For communicators, it is the opportunity to develop the brand and the proximity with its audiences. A lever in corporate communication: An enriched brand: it enters the conversation The basis of a practice of social media is listening to this unprecedented volume of conversation on and around the brand. This listening leads to a better understanding of Internet users, their expectations and their aspirations. This knowledge should allow us to adapt communications according to the expectations of Internet users and – always – in line with the brand. The story of…