Free, free… do you know that the mere mention of “freedom” influences your actions? We explain to you! Our daily life is sprinkled with “Freedom”: a Telecom operator who calls himself “Free”, a mechanic who chants to you “Why pay more if Midas can do it? “, Stevie Wonder who sings “Free” to you for the time of a commercial for a bank, etc. Social psychology demonstrates that the reference to the feeling of freedom, free will, choice, etc. creates a favorable condition for conscious or unconscious acceptance. In short, the more we feel like refusing, the more we accept. Amazing isn't it?
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