Yes to personalized communication!

The crisis has brought to the fore the new demands and expectations of the public. It has accentuated a trend that began several decades ago: the strengthening of the influence of individuals in the public sphere; but also more particularly in the world of companies, brands. Thus, we no longer believe institutional discourse but we trust our neighbour… whether we know him personally or not, he becomes for a moment a more credible opinion leader than an institution. Recommendation sites like Trip Advisor are a good illustration of this phenomenon and underline the significant, albeit diffuse, power that a single individual can have over other consumers, prospects… over an entire community. Public expectations of businesses and brands have changed. They are now also at the level of the relationship with the brand, the values ​​defended by the company, its economic role and...

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