What is corporate communication? What is a brand territory? To answer these two questions, We Are COM selects 3 institutional advertisements. On the program: neither product nor service; only values, promises, brand expressions… in short, corporate communication! We love it 🙂 1. Carrefour with “J'optimisme” (Publicis): the positive attitude comeback https://www.youtube.com/watch?v=MNiLwMIn4RI 2. Air France with “France is in the air” (BETC): the French trip https://www.youtube.com/watch?v=v-ahlbWNZPk 3. GDF Suez becomes Engie (Publicis): the world is changing and so are all energies https://www. youtube.com/watch?time_continue=7&v=tAIVf5yhxLs
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