This beginning of the year was marked by the launch of several corporate campaigns, some with high visibility. New signature or web spot, review of 3 institutional communication campaigns in 2016. 3. DECATHLON In 2016, Decathlon celebrates its 40th anniversary. On this occasion, the famous brand honors 4 decades of innovation at the service of athletes. In a corporate clip, broadcast on the internet and signed by BETC Shopper, celebrating forty years of innovation at the service of athletes. A step back in time supported by a large-scale digital device: promotion of teasers then of the complete film and “social” activation. Fans of the brand are invited to share their fondest sporting memories with the community on the http://history.decathlon.com website and to relay them on social media. 2. ALSTOM At the start of the year, Alstom unveiled a corporate campaign and a new slogan: “We Are Alstom”. Focused on transport, the campaign imagined and deployed by TBWA\Corporate, highlights…
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