Top corporate campaigns for winter 2016

This beginning of the year was marked by the launch of several corporate campaigns, some with high visibility. New signature or web spot, review of 3 institutional communication campaigns in 2016. 3. DECATHLON In 2016, Decathlon celebrates its 40th anniversary. On this occasion, the famous brand honors 4 decades of innovation at the service of athletes. In a corporate clip, broadcast on the internet and signed by BETC Shopper, celebrating forty years of innovation at the service of athletes. A step back in time supported by a large-scale digital device: promotion of teasers then of the complete film and “social” activation. Fans of the brand are invited to share their fondest sporting memories with the community on the http://history.decathlon.com website and to relay them on social media. 2. ALSTOM At the start of the year, Alstom unveiled a corporate campaign and a new slogan: “We Are Alstom”. Focused on transport, the campaign imagined and deployed by TBWA\Corporate, highlights…

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