The upheavals in Press Relations linked to the emergence of social networks have gradually changed the means of expression and communication between press officers and journalists. Yesterday press conferences and press kits were all tools placed at the heart of the relational dimension of these professionals. Today, with the flow of news, the proliferation of digital tools, the appearance of mobile applications delivering continuous content, journalists overwhelmed with information are less able to read everything. You have to go fast, always faster. Respond both to the diktats of the media world as it exists today, but also and above all to the challenges of companies pushed to grow and develop. We live in an era of acceleration due in part to the uncontrolled development of science and new technologies. But all this at what price and until when? In his documentary “the urgency to slow down”…
Towards an uberization of Press Relations?
