We Are COM was at “RG”… at Roland Garros, the place to be for post-Cannes communicators. To watch a game? Out! To talk about sponsorship with Beryl Lacoste Hamilton, President of the Lacoste Foundation on the occasion of her 10th birthday. If tennis is one of the most elegant sports, the Lacoste brand embodies the very essence of this game. The "musketeer" René Lacoste is remembered as much for his innovative game as for his short-sleeved shirt which, in 1933 freed players from their dress shirts. The champions have succeeded one another over time and the style of play as well as the styles of clothing constantly renew the spirit of tennis. The pioneers played in trousers or long dresses and today, players compete in imagination to stand out from each other. Assets of comfort, seduction, destabilization… The…
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