Press officer

The press officer is the privileged interlocutor of the media (press, TV, radio, web, etc.). It creates trust between journalists and managers in order to contribute to the good image and credibility of the company and its products, sources of a positive reputation in the medium and long term. It informs opinion leaders of the company's highlights (examples: launch of a strategic plan, merger with a competitor, new product, appointment, etc.). In a crisis situation, he actively contributes to defending the company and participates in creating the conditions for restoring confidence as quickly as possible. To successfully meet these objectives, the press officer guarantees the consistency of the messages and content sent by the company to the media. He advises the managers and the spokesperson of the company by preparing elements of language, Questions / Answers documents, sector monitoring, etc. The press officer...

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