Live video: fashion or groundswell?

Take a series of technological innovations (such as smartphones), add advances on the infrastructure side (of the optical fiber type or even 4G), complete with a good dose of social media, you would obtain the trend of the moment: live video. Video will gradually dominate Internet usage in the years to come, increasingly adopted by Internet users and businesses alike. But are the brands really ready? According to Dan Pfeiffer, former communications adviser to Barack Obama, live video could “do to television what blogs did to newspapers”. And yes, we draw our smartphone at the slightest abnormal scene that presents itself in front of us. Photo sharing is experiencing a dazzling success, it is now the turn of video to know its hour of glory. However, Internet users are not the only ones to use digital film. Brands too...

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