TOP / FLOP of the sponsors of Euro 2016

Ah, UEFA Euro 2016! A great sporting event… but also a great moment of communication for the brands! With more than 25 official sponsors active in France*, the European football mass sometimes looks like a publicity festival. After a study of the forces involved, the We Are COM team shares its TOPs and FLOPs with you! TOP 3 that leaves us speechless Crédit Agricole An elegant and endearing spot for the green bank, sponsor of the French team and French sponsor of Euro 2016. As a bonus, a nice happening of the brand "Le slip français", supported on social media by original activations. Even if one wonders about the interest of the double partnership UEFA Euro 2016 only for France and the French team via the FFF, the device is simple and effective. From this advertisement – ​​very frequently broadcast on TV – to collaborations with…