Virginie de Barnier agreed to answer We Are COM's questions, and we thank her. Why? Because, as a trained psychologist and current director of IAE Aix-Marseille, she offers us an original perspective on communication. Ready? Let's go! Hello Virginie and welcome to We Are COM! Before we begin, what is corporate communication? For me, corporate communication focuses on the company as the object of communication. It is very important because it allows the product to be anchored in the company's values. There is a real pride in "belonging" to a company or buying its products, hence the importance of corporate communication. Today, how is it evolving in advertising creation? It is taking up more and more space; brands do not exist without companies. Before the advent of the internet, consumers perhaps had less knowledge of brands and...
“The mistake in communication is to please yourself,” Virginie de Barnier
