"The mistake in COM is to have fun", Virginie de Barnier

Virginie de Barnier agreed to answer We Are COM's questions and we thank her. For what ? Because, trained as a psychologist and current director of the IAE Aix-Marseille, she gives us an original point of view on communication. Ready ? We embark! Hello Virginie and welcome to We Are COM! Before starting what is corporate communication? For me, corporate communication focuses on the company as the object of communication. It is very important because it anchors the product in the values ​​of the company. There is real pride in “belonging” to a company or buying its products, hence the importance of corporate communication. Today, how is it evolving in advertising creation? It is taking up more and more space there, brands do not exist without companies. Before the advent of the Internet, consumers may have had less knowledge of brands and...