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Blog, Decryption

Game of Thrones in 4 brand identity lessons

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Game of Thrones is a source of inspiration for communicators. The family coat of arms was the very first registered trademarks. Here are 4 brand identity lessons to remember to (re)create your logo and your baseline. A delicious decryption of the cult series with the experts of 99Designs.fr Westeros, the fictional continent on which the Game of Thrones series takes place, is divided into 7 kingdoms, each governed by a "house" (in other words a noble family). All fans of the series know all this already…but what they probably don't know is that each of these houses, big or small, has a coat of arms (usually inspired by a local animal ) who represents her. This coat of arms is accompanied by a motto which summarizes the main values ​​of the house in question. In other words, this is indeed a logo and a slogan. They are means of communicating one's ideals, principles, even...

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  • -
    • Welcome
    • Synthesis of workshops
    • Upcoming workshops
    • Next meet-ups
    • The AI common thread
    • E-Learning
    • Innovation Corner
  • Blog
    • Decryption
    • Interviews
    • innovation
    • Careers
    • Internal communication
    • Responsible communication
    • grandstands
    • Our items by brand
    • Share your ideas!
  • Jobs
    • Job offers
    • Post an offer
  • Tools
    • Events
    • brief generator
    • Resources
    • I say
    • Job details
  • Fun
    • The book
    • TOP of the COM
    • (Un) useful knowledge
    • citations
    • Bingo
  • Masterclass
    • COM Trends
    • Benchmark
    • Artificial intelligence
      • AI: The Revolution (G Culture)
      • AI: 10 uses in COM
      • AI: The Art of Prompt
      • AI: search & GEO
    • Evolution of professions
      • The evolution of COM professions
      • The organization of Dircom'
    • Methodology
      • Unlimited creativity
      • The perfect brief
      • Performance measurement
      • Impactful writing
    • Social media
      • Influencers & Brands
      • LinkedIn
      • TikTok and short formats
    • Podcasts
    • Employer brand
    • Greenwashing & COM
  • Education
    • Artificial intelligence
      • Discovering AI (level 1)
      • Deepening one's practice (level 2)
      • Mastering AI (2 days)
      • Write with AI
      • Photos & videos with AI
    • Brief and COM plan
    • Monitoring & KPIs
    • Cross-functional collaboration
    • Editorial strategy
    • COM CSR
    • internal COM
    • HR COM
    • Employee advocacy
    • Social media
    • Digital ads
    • Graphic creation
    • Podcast
    • Press relations
    • Crisis COM
    • Media training
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