Game of Thrones in 4 brand identity lessons

Game of Thrones is a source of inspiration for communicators. The family coat of arms was the very first registered trademarks. Here are 4 brand identity lessons to remember to (re)create your logo and your baseline. A delicious decryption of the cult series with the experts of 99Designs.fr Westeros, the fictional continent on which the Game of Thrones series takes place, is divided into 7 kingdoms, each governed by a "house" (in other words a noble family). All fans of the series know all this already…but what they probably don't know is that each of these houses, big or small, has a coat of arms (usually inspired by a local animal ) who represents her. This coat of arms is accompanied by a motto which summarizes the main values ​​of the house in question. In other words, this is indeed a logo and a slogan. They are means of communicating one's ideals, principles, even...