M & M's E2: And let's go for the show

You liked the first episode of “Brands and Music – M&M's” on the association of artists with brands. We suggest that you continue to discover the “song” of possibilities for communicators. Possibility #2: live the moment together to create the event Brands have many opportunities to associate themselves with places or musical events. Festivals, concerts… and not only. Some advertisers position themselves on television music programs to gain visibility with a targeted audience. Like the program The Voice, which had 5 main partners in 2016: Sixt Car rental, Mir, FDJ (with a cross-channel device), Kinder Schoko-bons, and Deezer (which offered to relive the services thanks to to a player integrated into the TF1 site). Other brands want above all to give spectators an authentic moment. Mumm Champagne has teamed up with artist David Guetta…

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