Writing a brief is a tedious exercise for advertisers, even if you can be guided by using the Marketing and Communication brief generator designed by the We Are COM team. Because yes, the brief remains essential: it allows you to clarify expectations and avoid misunderstandings before any collaboration with a service provider. During a consultation or a competition, the brief is the only document that connects the advertiser to the agencies requested. It is an essential line of thought and must be clear and precise.access the brief generatorTip #1 – Talk about your brandIt is important to tell the story of the brand (in a few lines), its origin including the creation date, the product launch, the economic situation as well as the key figures of the company. Also provide information on the values, DNA and identity. Specify the history of communication and its evolution so that the agencies…
10 tips for a perfect brief
