Writing a brief is a tedious exercise for advertisers, even if you can be guided by using the Marketing and Communication brief generator designed by the We Are COM team. Because yes, the brief remains essential: it helps to clarify expectations and avoid misunderstandings before any collaboration with a service provider. During a consultation or a competition, the brief is the only document that links the advertiser to the agencies solicited. It is an essential line of thought and must be clear and precise. access the brief generator Tip #1 – Talk about your brand It is important to tell the story of the brand (in a few lines), its origin including the date of creation, the product launch, the economic situation as well as the characters business keys. Also inform about values, DNA and identity. Specify the history of communication and its evolution in order to…
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