Nothing lasts in this digital world where everything goes faster. So yes, it is difficult to stay "in" all the time. But without keeping up, a brand's audience might be questioned: "Why haven't they updated their site?" “, “there has been no post for three days… are they all in seminary? », « If they write that, can I trust their products? ". Here are some pitfalls to avoid for a consistently effective content strategy. Mistake #1 – Always using the same format It is not because we are part of the same target that we must necessarily appreciate the same type of content. Some readers like to dive into a long article that really gets to the bottom of the matter, while others prefer to skim through a short text to get straight to the point. Change the style, the...
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