10 tips to gain visibility on the internet

The We Are COM team spoke with Olivier Andrieu, the leading SEO authority in France and author of the book Successful SEO. Whether a brand is new or a century old, they all have to fight to exist on the internet. A real challenge for communication! So to get up to date and progress, we asked the "pope of SEO" 10 SEO questions. Let's Go(ogle)! Do I need to take specific actions to protect my brand online? In terms of SEO (natural referencing), we mainly talk about cybersquatting, that is, the fight against "clever guys" who buy up domain names similar to those of your brand. There is no miracle recipe in this area: buying the most obvious domain names to avoid having them "snatched" from you remains the most effective action. But ICANN (the organization that manages "extensions" like .com or .fr) does not make it easy...