Brands switch to virtual reality

Virtual reality, with its big black helmets, intrigues us. Feeling like a zombie hunter, a millennium falcon pilot or walking in the void, all without leaving the warmth of your living room, is now possible. Ok, but the marks in all this? Can they offer new experiences to tell themselves even better? Virtual reality or augmented reality: kézako "Virtual reality" (or "VR" for virtual reality), our topic of the day, is a technology that simulates the physical presence of a user in an environment (re)created by computer . It is an experience that can be immersive by appealing to the senses such as sight, touch, hearing and smell. This is what is now offered by Playstation VR or HTC Vive video games. “Augmented reality” is superimposed on the user's environment in real time. This technology provides additional information on…

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