Oh, oh oh, it's already Christmas time! Spending time with family and friends, sharing, laughing... and consuming. Brands have understood that this is a good time for communication. Rather than highlighting specific offers, many of them take advantage of Christmas to reaffirm their values and become part of the daily lives of the dear consumer. Driven by an Anglo-Saxon tradition, Christmas campaigns rhyme with emotion and are often more "corporate" than "product." Here's a world tour of the best Christmas campaigns of 2016... It's a gift! #1 France: Orange The first exception to the rule, the Orange spot "Big Noël" (Publicis) doesn't play on the heartstrings but is endowed with "massive" humor with a battle between neighbors to see who will have the biggest Christmas. The plus: a social media strategy that draws on web codes, with 6 “Big Tutorials” and also illustrates the offers of…
The 2016 Christmas Campaigns Around the World
