Oh, oh oh, it's already time for the end of the year celebrations! Spending time with family, friends, sharing, laughing… and consuming. Brands have understood that this period is conducive to communication. Rather than highlighting specific offers, many of them take advantage of Christmas to reaffirm their values and become part of the daily life of the dear consumer. Driven by an Anglo-Saxon tradition, Christmas campaigns rhyme with emotion and are often more "corporate" than "product". Let's go for a world tour of the best 2016 Christmas campaigns… It's a gift! #1 France: Orange The first exception to the rule, the Orange spot "Big Noël" (Publicis) does not play on the sensitive chord but is endowed with "massive" humor with a battle of neighbors to whoever has the biggest of Christmases. The plus: a social media strategy that draws on the codes of the web, with 6 “Big Tutorials” and also illustrates the offers of…
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