Everyone knows Atlanta's red drink… but did you know that Coca Cola European Partners is the brand's main bottler? Emmanuelle de Kerleau, Vice-President Communication & Public Affairs of Coca-Cola European Partners France, gives us the company's recipe for success in France. Hello Emmanuelle, thank you for having us today. Our classic introductory question: what is your definition of corporate communication? Our business is a vector of influence that uses several levers and requires a very global approach to the company: public affairs, internal communication, external communication, CSR, crisis management. It is this highly integrated, 360° vision that is the strength and interest of corporate communication. The communication director for this must be a real catalyst: a business partner for all the teams, capable of conveying our story and our strategy to all the company's key audiences. With…
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