"Communication is a catalyst for dialogue"

Emmanuelle de Kerleau coca cola france communication

Everyone knows Atlanta's red drink… but did you know that Coca Cola European Partners is the brand's main bottler? Emmanuelle de Kerleau, Vice-President Communication & Public Affairs of Coca-Cola European Partners France, gives us the company's recipe for success in France. Hello Emmanuelle, thank you for having us today. Our classic introductory question: what is your definition of corporate communication? Our business is a vector of influence that uses several levers and requires a very global approach to the company: public affairs, internal communication, external communication, CSR, crisis management. It is this highly integrated, 360° vision that is the strength and interest of corporate communication. The communication director for this must be a real catalyst: a business partner for all the teams, capable of conveying our story and our strategy to all the company's key audiences. With…

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