The events sector is changing, particularly thanks to the contribution of digital and new technologies. Let’s quickly draw up a table of the main changes!
Events, cutting-edge entertainment
For an event to be successful, today guests must participate in a real experience and be actors. Social networks have taken an important place in the events market, now events are shared instantly thanks for example to live streaming, tweets, SMS walls, etc.
Added to instant sharing, is the need to live an unusual and unique experience. In recent months, the market for photo booths for events has been booming. This is a very popular activity among participants because it allows them to take photos with friends or colleagues in an informal setting, often with accessories provided for dressing up. The terminals allow you to print directly on site or share them on social networks in the form of GIF for example, so that everyone can keep a nice memory of the event.
A very close virtual reality
In 2017, the emphasis is on sensationalism. There augmented reality and mixed reality are strong trends with theuse of augmented reality headsets, immersive 360° video or even virtual graffiti. Generally speaking, immersive devices will appeal because they will offer new experiences.
More and more providers are offering entertainment. They bring the equipment, glasses and video projector, and often 2 or 3 videos so that participants can discover virtual reality. And this is only the beginning, there are so many possibilities. In particular, we can imagine filming the evening in 360 degrees live, so that absent guests can participate remotely.
The places on the page
Who says event says atypical and original. From now on, the intimate evening in a loft is preferred to the more classic evening in a traditional rental room. The turnkey offer is increasingly attracting customers looking for an easy and quick solution. We see it: the number of requests is growing for atypical places like rooftops, rooms in parks, barges, etc. It is also Privateaser's policy to reference trendy places so that events stand out from the crowd. ordinary. The Delirio, which opened recently, has the particularity of having a tree in the center of the room. On the wall, large nature visuals accompany the theme. A return to basics 🙂 Without telling you about Rooftop of the Generator which overlooks a sumptuous view of the Sacré Cœur.
Venue Finding sites are essential
The trend of Venue finding which has existed since the 90s is going digital. Location search is now done using web platforms like Privateaser.com which offer filters corresponding to different needs. In line with disintermediation with Booking.com in the hotel sector, Doctolib.fr in the health sector, events also today free themselves from intermediaries between places and customers. The role of digital Venue Finders is to reference venues and negotiate certain prices to facilitate the organization of events. The objective is to offer turnkey packages so that any client can simply take on the task of organizing an event.
Tribune by Nicolas Furlani, CEO of privateaser and guest of the We Are COM team.
