Being accepted, standing out, being forgiven... These are the challenges faced by our favorite brands this spring of 2017. To meet them, there's one solution: carrying out high-flying corporate campaigns! 3. YouTube With 400 hours of video uploaded every minute, YouTube is by far the world's leading video platform. An American giant—owned by Google—although already known to everyone (or almost everyone), the site recently unveiled a large-scale web campaign. The goal? To promote the diversity and quality of its content to affirm the platform's place in French society and in the debates that animate it #Elections2017. A bold gamble led by the DareWin agency in a “Made in France” video montage. The #ForgeonsNosOpinions corporate campaign was widely broadcast on YouTube, but also on Twitter and in display before the presidential elections. It more broadly echoes the positioning of…
Top corporate campaigns for spring 2017
