Top corporate campaigns for spring 2017


To be accepted, to stand out, to be forgiven… These are the challenges faced by our favorite brands in the spring of 2017. To answer them, there is one solution: successfully carrying out top-flight corporate campaigns! 3. Youtube With 400 hours of video uploaded every minute, Youtube is by far the largest video platform in the world. American giant – owned by Google – yet already known to everyone (or almost), the site recently unveiled a large-scale web campaign. The goal? Promote the diversity and quality of its content to affirm the place of the platform in French society and in the debates that drive it #Elections2017. A daring bet led by the DareWin agency in a “Made in France” video montage. The corporate campaign #ForgeonsNosOpinions was widely broadcast on Youtube but also on Twitter and on display before the presidential elections. It more broadly echoes the positioning of…

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