To be accepted, to stand out, to be forgiven… These are the challenges faced by our favorite brands in the spring of 2017. To answer them, there is one solution: successfully carrying out top-flight corporate campaigns! 3. Youtube With 400 hours of video uploaded every minute, Youtube is by far the largest video platform in the world. American giant – owned by Google – yet already known to everyone (or almost), the site recently unveiled a large-scale web campaign. The goal? Promote the diversity and quality of its content to affirm the place of the platform in French society and in the debates that drive it #Elections2017. A daring bet led by the DareWin agency in a “Made in France” video montage. The corporate campaign #ForgeonsNosOpinions was widely broadcast on Youtube but also on Twitter and on display before the presidential elections. It more broadly echoes the positioning of…
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