To mark World Blood Donor Day, the We Are COM team closely followed the operation of theFrench Blood Establishment on social media. We'll tell you all about this "good buzz"!
How to develop a digital activation around a cause? The EFS is a textbook case.
The objective of the operation #MissingType Thank regular donors and raise awareness among new donors about this generous and essential act. The message?Some letters have more power than others.Opinion leaders? Many brands have mobilized: the letters A, B and O (a nod to blood types) have disappeared from their social media accounts and websites!
The team offers you a selection of remarkable brand contributions to the #MissingType campaign for this blood donation day:
We'll make a deal: since we've dropped the "O", you roll up your sleeve for the #BloodDonation ? 😉 #MissingType https://t.co/MH7oP8Ix7S pic.twitter.com/DbdKeHdl80
— HP! ✈ (@hopinfos) 14th June 2017
SOME LETTERS _NT_MORE P_UV_IR THAN _OTHERS… #MissingType pic.twitter.com/WzHVHLlIz0
— Uber France (@UberFR) 12th June 2017
What if the letters A, B, O disappeared from Kinder eggs? #MissingType @EFS_Officiel #JMDS pic.twitter.com/a2RnXELXI6
— Kinder France (@KinderFR) 14th June 2017
Because giving money is good, but giving blood is better 💪❤ #MissingType @EFS_Officiel pic.twitter.com/zMUB0BA82S
— Leetchi (@Leetchiweb) 12th June 2017
Today is blood donor day!
L_ P_st_ se m_bilise #JMDS #MissingType poke @EFS_Officiel RT PLZ pic.twitter.com/Xq1yIGN8YN— La Poste Group (@GroupeLaPoste) 14th June 2017
#JMDS : #AFNOR supports the operation #MissingType #BloodDonation 🔝. At our place, 2 collections/year take place... at our neighbor's @EFS_Officiel ❣👏 pic.twitter.com/hVuwFio9WD
— AFNOR (@AFNOR) 14th June 2017
Life hangs by a thread, the letter of our blood type! For the #JMDSBanque Populaire is partnering with@EFS_Officiel #MissingType pic.twitter.com/UOzd7LruBO
— __nque P_pul_ire (@BanquePopulaire) 14th June 2017
