On the occasion of World Blood Donor Day, the We Are COM team closely followed the operation of theFrench Blood Establishment on social networks. We tell you everything about this “good buzz”!
How to develop digital activation around a cause? The EFS is a textbook case here.
The objective of the operation #MissingType ? Thank regular donors and make new donors aware of this generous and essential act. The message ? " Some letters have more power than others”. Opinion relays? Many brands that have mobilized: the letters A, B and O (a nod to blood groups) have disappeared from their social accounts and their websites!
The team offers you a selection of remarkable brands participating in the #MissingType operation for this blood donation day:
We make a deal: since we dropped the "O", you roll up the sleeve for the #Blood donation ? 😉 #MissingType https://t.co/MH7oP8Ix7S pic.twitter.com/DbdKeHdl80
- HP! ✈ (@hopinfos) June 14, 2017
CERT_INES LETTRES _NT MORE P_UV_IR THAN OTHERS… #MissingType pic.twitter.com/WzHVHLlIz0
- Uber France (@UberFR) June 12, 2017
What if the letters A, B, O, disappeared from Kinder? #MissingType @EFS_Official #JMDS pic.twitter.com/a2RnXELXI6
- Kinder France (@KinderFR) June 14, 2017
Because d_nner money is _ien, m_is d_nner s_n s_ng, it is better 💪❤ #MissingType @EFS_Official pic.twitter.com/zMUB0BA82S
- Leetchi (@Leetchiweb) June 12, 2017
_uj_urd today, it is the m_ndi_le d_nneur day of s_ng!
L_ P_st_ m_bilise #JMDS #MissingType poke @EFS_Official RT PLZ pic.twitter.com/Xq1yIGN8YN- Le Groupe La Poste (@GroupeLaPoste) June 14, 2017
#JMDS : #AFNOR supports the operation #MissingType #Blood donation 🔝. With us, 2 collections / year take place .. at our neighbor's @EFS_Official ❣👏 pic.twitter.com/hVuwFio9WD
- AFNOR (@AFNOR) June 14, 2017
Life hangs on a letter, that of our blood type! For the #JMDS, Banque Populaire joins forces with@EFS_Official #MissingType pic.twitter.com/UOzd7LruBO
- __nque P_pul_ire (@BanquePopulaire) June 14, 2017
