With #MissingType, the EFS mobilizes brands for blood donation

On the occasion of World Blood Donor Day, the We Are COM team closely followed the operation of the French Blood Establishment on social networks. We tell you everything about this “good buzz”! How to develop digital activation around a cause? The EFS is a textbook case here. The objective of the #MissingType operation? Thank regular donors and make new donors aware of this generous and essential act. The message ? “Some letters have more power than others”. Opinion relays? Many brands that have mobilized: the letters A, B and O (a nod to blood groups) have disappeared from their social accounts and their websites! The team offers you a selection of the remarkable participation of brands in the #MissingType operation for this blood donation day: We make a deal: since we fell the "O",...