On the occasion of World Blood Donor Day, the We Are COM team closely followed the Etablissement Français du Sang's campaign on social media. We'll tell you all about this "good buzz"! How can you develop a digital campaign around a cause? The EFS is a textbook case here. The objective of the #MissingType campaign? To thank regular donors and raise awareness among new donors about this generous and essential act. The message? "Some letters have more power than others." The opinion leaders? Many brands have mobilized: the letters A, B, and O (a nod to blood types) have disappeared from their social media accounts and websites! The team offers you a selection of remarkable brand participations in the #MissingType campaign for this Blood Donor Day: We make a deal: since we dropped the "O,"...
With #MissingType, the EFS mobilizes brands for blood donation
