Changing the laws, simplifying the world, and making amends to move forward. In the fall of 2017, brands couldn't resist calling on corporate communications and pushing their own boundaries: moving away from the simple product logic of "this is what I offer you," abandoning the self-centered business logic of "look what I can do," and finally focusing on a logic of uses: "yes, I can do that for and with you." Enough with products and navel-gazing... just cool things to do together 😉 3. Carrefour Playing smugglers with "the forbidden market." Committed, Carrefour France is mobilizing to defend the "Camus du Leon" artichoke, the "Rosé d'Armorique" onion, and the "Haricot du Tregor." Are we being taken for squashes? No, this is serious: it's a question of Diversity! Carrefour's mission is to...
Top corporate campaigns for fall 2017
