The We Are COM team met Emmanuelle Raveau, Director of Brand, Marketing & Communication (BMC) of EY France and previously President of COM-ENT (from 2017 to 2020). His leitmotif? Promote the role of communicators in the transformation of businesses and to gain inspiration! She gives us her vision of corporate communication. Hello Emmanuelle. You know that we are very attached to this beautiful discipline that is corporate communications: what is your vision? I would say that it is an essential element within the company because it is a brand vector both externally and internally. The brand sells a commitment, a state of mind and this is what we call in marketing the customer promise. As a communicator, we must convey it internally and externally. Focus on... The UDA-UDECAM study conducted by EY with more than 1000 companies shows corporate communication is…
“Corporate COM brings value to the company”
