"We think of Asterix & Obelix as events"

What is a Trademark License? To answer this question, the We Are COM team met the impresario of Asterix & Obelix: Céleste Surugue, managing director of Albert René editions. Heritage brand always renewed, what is the recipe for the magic potion? Where is the place of new authors in this success? How to diversify without breaking with the DNA of your brand? Is the communicator also a publisher? Anyway, we have the answers! Hello Celeste! You who know them so well… How did Asterix and Obelix manage to be both universal and timeless? It's true that Asterix and Obelix have a unique place in the collective imagination, in France and in many countries. Over the decades, there has been real popular appropriation. Without having devoured all the albums, you have at least in mind a drawing or...

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