The 5 major trends in Communication in 2018

Always on the lookout for good ideas, the We Are COM team was present at the 31st edition of the COM-ENT Grands Prix to survey the winners. We share our notes with you… The COM, a very talkative mute #1 Speak true. There is authenticity when a brand… Dares to recognize its errors, like the SNCF, which in an internal magazine, deciphers the serious incidents of the last 2 months so that they do not happen again (Babel agency). Dare to talk about annoying subjects, such as the RATP about the long weeks of shutdown of the RER A for works (Datagif agency). Dare to share their secrets, like LVMH, which welcomes 220 students for a workshop on the innovation issues of its major Maisons (Havas Paris agency). Dare to refer each of us to major social issues: break the loneliness of our elders thanks to the visit of the postman (La Poste – Havas agency…