Because it's so emotionally charged, Christmas is also a prime time for communication. The countless toy commercials of our childhood have given way to a new genre from English-speaking countries: the Christmas short film produced by a major brand. The idea? To proudly showcase its values, rather than simply trying to slip its products into Santa's sack. Sing, dance, as a couple or with the family: brands are brimming with imagination when it comes to inviting us to celebrate Christmas with them!
👨👧 Christmas with you – BBC, United Kingdom
In the land of Christmas advertisements, who better than the BBC to bring a tear to our eye? In this in-house animated spot, a young girl prepares her end-of-year performance under the (admiring?) gaze of her father.
A "unique" relationship that, for the British television channel, symbolizes the power of holidays spent together. We like it 👍🏼
📦 Christmas Songs – Amazon, UK
Let's stay in Great Britain. With its 2017 campaign, the Seattle firm bridges the gap between its online sales business, its "all smiles from A to Z" logo and Christmas.
In this advertisement created by the agency Lucky Generals, parcels start singing to a Supertramp classic. You don't even need a Christmas song to want to order your gifts online, do you?
🤖 Futuristic Christmas – Edeka, Germany
Already present in our “Top campaigns” last yearThe German retailer Edeka (and its agency Jung Von Matt) unveils a new Christmas film brimming with emotion. What will Christmas be like in 2117?
A plunge into a "Wall-E-like" future, driven by a powerful message:Without love, Christmas is just a party.
🕺🏻Christmas dancing – Orange, France
First of our “Top 2016“Orange returns with a new film where music and dance play a central role. This time, a father gives everything to please his family, to the sound of Queen’s “Don’t Stop Me Know”.
“The Christmas Fever”, created by the communications agency Publicis Conseil, is based on the brand universe developed throughout the year by Orange. The film blends the characters' points of view, similar to Orange's 2017 campaign entitled “Crossed Perspectives”.
🐻 Gentle Christmas – John Lewis, UK
It's THE most anticipated Christmas brand film every year. John Lewis unveiled its #MozTheMonster campaign in early December, the story of a little boy and his friendly monster "from under the bed".
https://www.youtube.com/watch?v=Jw1Y-zhQURU
The film, directed by Michel Gondry for the agency Adam & Eve DDB, has nonetheless divided opinion. While the disappearance of this imaginary friend is poorly understood, even too sad for some, Moz has undeniably become a mascot for the brand. Plush toys, books, social media contests… #MozTheMonster is still very much in the public eye!
🎨 Christmas by creating – HP, USA
HP may be a “technological” brand, but what it boasts in its Christmas ad is above all a creativity made of paper and cardboard.
The “Create Wonder In Your World” campaign (agency: BDDO) thus links the brand's products to what they allow you to build…IRL” (“In Real Life”). A festive way to illustrate its slogan “Keep reinventing”.
🥊 Christmas in Combat – Audi, USA
Who said that Christmas necessarily rhymes with brotherhood? When two drivers in need of gifts are ready to do anything to find the holy grail, it results in a campaign with a carefully crafted musical atmosphere, created by “Venables Bell & Partners” for Audi.
https://www.youtube.com/watch?v=mKpfxv2_WZI
May the best one win?
❤ Christmas together – Intermarché, France
It's impossible to finish this TOP 2017 without THE French campaign of this Christmas. Intermarché and the agency Romance have created an emotional 2-minute film that highlights the brand's "healthy" products... but above all, the brand's values.
Set to music by Henri Salvador, the “I’ve Dreamed So Much” campaign features a little boy worried about Santa Claus’s weight gain. But in the end, what matters isn’t so much what’s under the tree as the people around you!
https://www.youtube.com/watch?v=ZGGvpUCJNkY
A spot that sums it up well Christmas trend 2017 Brands that serve the community and the family, brands for experiencing unique momentsBundles".
