Christmas: the best commercials of 2017

Best Christmas Campaigns 2017

Because it is very emotional, Christmas is also a strong time in communication. The thousand and one advertisements for toys from our childhood have given way to a new genre from Anglo-Saxon countries: the Christmas short film signed by a major brand. The idea? Carrying out your values ​​loud and clear, rather than just wanting to slip your products into Santa's hood. Sing, dance, as a couple or as a family: the brands are not lacking in imagination to invite us to celebrate Christmas with them!

 

👨‍👧 Christmas with you - BBC, United Kingdom

In the land of Christmas commercials, who better than the BBC to bring tears to our eyes? In this animation spot produced in-house, a young girl is preparing her end-of-year number under the (admiring?) Gaze of her dad.

A “unique” relationship which symbolizes, for the English television channel, the power of the holidays spent together. We like 👍🏼

📦 Christmas Song - Amazon, United Kingdom

Let's stay in Britain. With its 2017 campaign, the Seattle firm is bridging its online sales activity, its “all smiles from A to Z” logo and Christmas.


In this ad produced by the Lucky Generals agency, the packages start singing about a Supertramp classic. Don't even need a Christmas song to want to order gifts online?

🤖 Futuristic Christmas - Edeka, Germany

Already present in our "Top campaigns" last year, the German brand Edeka (and its agency Jung Von Matt) unveils a new 100% emotional Christmas film. What will Christmas be in 2117?

A dive into a future “à la Wall-E”, carried by a strong message: “ Without love, Christmas is just a party.

Christmas dancing - Orange, France

First of our Check these top 2016“, Orange returns with a new film where music and dance play a central role. This time, a father gives everything to fill his family, to the sound of "Don't Stop Me Know" by Queen.

https://youtu.be/Utpf0zKUEtI

“The Christmas Fever”, produced by the communication agency Publicis Conseil, is based on the brand universe developed throughout the year by Orange. We thus find a realization mixing the points of view of the characters, like the 2017 Orange campaign called “Regards Croisés”.

🐻 Sweet Christmas - John Lewis, UK

It's THE most anticipated Christmas brand movie every year. John Lewis unveiled its #MozTheMonster campaign in early December, the story of a little boy and his friendly monster “under the bed”.

https://www.youtube.com/watch?v=Jw1Y-zhQURU

The film, directed by Michel Gondry for the Adam & Eve DDB agency, however, divided opinion. If the disappearance of this imaginary friend is misunderstood, even too sad for some, the fact remains that Moz has become a mascot for the brand. Plush, book, contests on social media… #MozTheMonster has not yet disappeared from the radar!

🎨 Christmas by creating - HP, United States

HP may well be a “technological” brand, but what it touts in its Christmas spot is above all a creativity made of paper and cardboard.

The “Create Wonder In Your World” campaign (agency: BDDO) thus makes the link between the brand's products and what they allow to build… “IRL” (“In Real Life”). A festive way to illustrate its slogan “Keep reinventing”.

🥊 Christmas in action - Audi, United States

Who said that Christmas necessarily rhymes with fraternity? When two drivers in search of gifts are ready to do anything to find the holy grail, the result is a campaign with a neat musical climate signed “Venables Bell & Partners” for Audi.

https://www.youtube.com/watch?v=mKpfxv2_WZI

May the best win ?

❤ Christmas together - Intermarché, France

Impossible to finish this TOP 2017 without THE French campaign of this Christmas. Intermarché and the Romance agency have produced an emotional 2-minute film that highlights the brand's “healthy” products… but above all the brand's values.

Rocked by music by Henri Salvador, the “I've dreamed so much” campaign features a little boy concerned about Santa's overweight. But in the end, the important thing is not so much what's under the tree as the people around you!

https://www.youtube.com/watch?v=ZGGvpUCJNkY

A spot that sums up the christmas trend 2017 : brands at the service of the collective and the family, brands to live unique moments “ Bundles" page (in French).

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