Voyages-sncf.com becomes what? When a French behemoth changes its name, Team We Are COM rushes to find out behind the scenes. François Bitouzet, Director of Communication and Brands at OUI.sncf tells us more about this development which is impacting the web and “made in France” travel. With this communication enthusiast, we say YES to change! OUI.sncf is... - A 100% SNCF subsidiary created in 2000 - 1st French e-commerce site and 1st online travel agency - 14 million unique visitors per month - 1 employees - 200 internet and mobile sites to serve customers in more than 67 countries Hello François, thank you for welcoming us to OUI work! A question is burning our lips… Why is Voyages-sncf.com changing its name? This change of name is driven by 90 dynamics: today, our customers are asking us to…
OUI.sncf: when Voyages-sncf.com becomes a relational brand
