COM'1 Monday is the new event from We Are COM! 

A summary of last week's communications news, perfect for sharing in team meetings or over coffee ☕

#SOCIAL

WhatsApp Launches its Enterprise Application

WhatsApp has 1,3 billion users worldwide and 55 billion messages are sent every day.

An application not yet monetized by its parent company, Facebook, but with enormous potential. The first building block of its commercialization has undoubtedly just been unveiled with "WhatsApp Business".

Company profiles, statistics, verified account and web version: this 100% free "pro" version brings new features.

These new options are detailed on the WhatsApp blog (FR).

#COMDECRISE

LACTALIS, A COMMUNICATION THAT IS SINKING

A health crisis AND a bad PR saga: that's how to sum up the Lactalis affair after almost 2 months of twists and turns.

Five weeks without a statement from the CEO, creation of an ad hoc Twitter account to respond to Cash Investigation's points… What lessons can be learned from Lactalis' crisis communication?

The situation as of January 13th, by Caroline Faillet, on We Are COM

News as of January 16th, on The Communicator 2.0 Blog 

#DATA

The French spend 1 hour and 30 minutes a day on apps

The App Annie agency has unveiled its annual study of global indicators of mobile application usage.

With 90 applications installed, 40 opened each month and 1.5 hours of daily use, the French are far behind Chinese or American consumers.

What if the planned demise of apps was ultimately just a smokescreen? 

#INSPIRATION

THE "BEST" OF 1950s ADS REVISITED

In a parallel universe, the era of "Mad Men" was one of powerful women. This is what photographer Eli Rezkallah decided to depict by revisiting sexist advertisements from the 1950s.

Visuals that make you smile and reflect on the role of advertising, a mirror of our societies!

Discover these photos, which are far from the usual clichés, on the photographer's blog.