With each new communication plan, you ask yourself: How to reinvent oneself? "Every new year, you ask yourself:" What should change? "I propose to you – fellow communicators – a sustainable resolution. Even more than sustainable, responsible: introduce a real dose of industry-specific expertise into your communication."
I can see you frowning, looking half worried, half questioning. Don't be afraid: the sheltered workshop sector, or more precisely the Sheltered and Adapted Work Sector (STPA), includes sheltered workshops (ESATs) and adapted companies (EAs). Simply put, these are companies and organizations that primarily employ and support people with disabilities. I can already hear your concerns, perhaps mixed with a few preconceived notions: Wow, you know, in communications, it's complicated! Everything moves so fast, there's a lot of pressure… and we expect impeccable quality, not to mention creativity. So working with people with disabilities just isn't possible. "Caricatured? Really?"
Since the We Are COM team invites us to break free from clichésGood news for curious communicators like yourselves: there are... communication agencies These are adapted companies. Their founders and managers are communication professionals. Their employees with disabilities are communication professionals. Good news I tell you.
Are you still hesitating?
I list you here 5 good reasons to work with a communications agency that is also a social enterprise:
Do a good deed
FALSEThis isn't about charity, but rather about using service providers like any other, and also a little different. Let's get back to it 😉
1. To meet the employment obligation
Companies with 20 or more employees are required to pay a tax-contribution if their percentage of employees has a disability or are below 6%. AgefiphWorking with a sheltered workshop or supported employment center indirectly provides employment for people with disabilities. Your company thus increases its employment rate and automatically lowers its tax bill. In short, instead of a tax, you get a communication service and a happy HR Director and CFO. Not bad, right?
2. Contribute to your company's social commitment
This is proof of a genuine commitment to diversity. No, this isn't... green washing Because this is concrete. And nothing prevents you from making it known both internally and externally. I trust you to do that.
3. Diversify your range of service providers
Give newcomers a chance to enrich your communication productions. Meet them, observe their work. bookListen to their recommendations and choose using your usual criteria: quality, creativity, price and deadlines. Easy!
4. Strengthen your tenders / Win new markets
Yes, yes… winning contracts! More and more major advertisers and clients are including in their specifications the requirement for all bidders to reserve a more or less significant percentage of the contract for a subcontractor or co-contractor of the STPA (Sales and Marketing Agency). So, communications professionals at the client company: keep this in mind. And communications professionals at agencies: don't wait for the former to impose it on you. Take the initiative. Hop!
5. Support the social and solidarity economy (SSE)
The icing on the cake is that these sheltered workshops, by virtue of their legal status, are part of the social and solidarity economy (SSE). By employing them, you also contribute to the development of the SSE. That's the effect. cool kiss.
I can see on your face that your initial astonishment has given way to a desire to act. So How can we take action right now?
- Easily: Contact them. I can help you with the names of four suitable business agencies: Sabooj, Day Butterflies, Inspiration ou Byron Bay Communications (in order of creation).
- Simply: Treat them like the communication agencies you usually work with. Communication professionals just like you, just like us, just like them.
Communications professionals.
No more no less.
Judicaël Tracoulat, administrator of Gesat Network and Head of Talent Attraction at AXA Group Operations… guest of the We Are COM team!
