With each new communication plan, you ask yourself: “how to renew? With each new year, you ask yourself: "what to change?" I offer you – communicating friends – a lasting resolution. Even more than sustainable, responsible: introduce a real dose of the adapted sector into your communication. I see you frowning half worried, half questioning. Do not be afraid: the adapted sector, or more precisely the Protected and Adapted Work Sector (STPA), brings together the esat and the adapted companies (EA). To put it simply, these are companies and structures that mainly employ and welcome people with disabilities. I can already hear your concerns, perhaps mixed with a few assumptions: “Wow, you know, we at the COM, it's complicated! Everything is going very fast, a lot of pressure... and we expect impeccable quality, not to mention creativity. SO…