4th February 2018
COM'1 Monday is a summary of last week's COM news, to share in a team meeting 👱🏻♀️🧔🏾 or around a coffee ☕
#SOCIAL
The scheduled post on Instagram
It's here! The long-awaited feature for brands has been announced by the social network. We'll soon be able to schedule Instagram posts using our favorite tools: Hootsuite, Buffer, and more… The lives of community managers are about to undergo a small revolution 🤩
All the new features of the Instagram API
#BRANDING
A new route for BlaBlaCar
Regarding the logo change, there's more than just France TélévisionsBlaBlaCar, the French “startup” with 60 million members in 22 countries, accompanied the launch of its new algorithm with a completely revamped brand identity.
Goodbye simple (and/but) knowing logo, BlaBlaCar enters the big leagues: " The two "B"s in BlaBlaCar's new logo come together, like two people who decide to share a ride. They symbolize the starting and ending points, but also the quotation marks in a conversation. ».
A narrative that goes hand in hand with a strong positioning as a key player in mobility.
#DATA
French web statistics
As it does every year, the agency We Are Social unveils a comprehensive overview of internet usage in France and around the world.
The 2018 report reveals that 88% of French people use the internet, averaging 4 hours and 42 minutes per day. As for social media, the top three platforms in France are YouTube (69% of French people are active on it monthly), Facebook (65%), and Instagram (26%).
#BRAND
The 500 most valuable brands in the world
There have been quite a few changes at the top of the Brand Finance rankings this year. Online retail giant Amazon has reclaimed the top spot, dethroning Google and even finishing with a bronze medal, overtaken by Tim Cook's company. Notably, the highest-ranking French brand in the list is Orange, in 51st place!
#RESULTS
Facebook in 2017: Good numbers, bad indicators?
While the social media platform unveiled record revenue ($40 billion!), Mark Zuckerberg deemed the past fiscal year " difficult Is it the decrease in time spent on the platform or the slowdown in new registrations that worries him? No, on the contrary, the CEO is delighted: I believe that the time you spend on Facebook will be more valuable, and if we make the right choices, it will be positive for our community and for our business in the long term. ».
But the firm faces many challenges. : to bring Facebook back to its core principles while continuing to be a central location for advertising investment, to fight against the fake news, always having its place alongside the (more) fashionable platforms.
