COM'1 Monday is a summary of last week's COM news, to share in a team meeting 👱🏻♀️🧔🏾 or around a coffee ☕
Twitter finally profitable!
This is a first: Twitter unveiled, in its latest quarterly results, a profit of $ 91 million. The social network is finally making money!
On the user side, the situation seems stable with 330 million monthly assets.
Confident, the managers recalled the many novelties of the past year (280 characters, advertising formats, etc.). Features that already seem to generate results in terms of engagement: the number of daily active users has jumped 12% compared to last year.
157 new opportunities to smile: the 2018 emojis have arrived 🤩
That's it, the Unicode consortium has spoken! This private organization which coordinates the development of the IT standard for text exchanges around the world, has just unveiled the list of 157 new emojis 2018.
These emoticons will join the 2 existing emojis on Android and iOS throughout the year.
Snapchat: 187 million daily active users
After Twitter, Snap Inc. shared its Q4 results. With a turnover of $ 285,7 million, up 72% year on year, and 9 million new users in a quarter, the social network has pleasantly surprised the market.
In parallel, its CEO, Evan Spiegel also continued to reassure investors: a programmatic advertising system for a few months and above all, in the boxes, a new more intuitive version to appeal to 35 years and over (and yes!).
Uber continues to #ForwardWithYou 🚙
After the launch of its first TV campaign at the start of the school year, where the brand addressed its customers,
Uber returns with a communication made up of portraits of drivers. Produced by the DDB and OMD agencies, this campaign highlights the flexibility and variety of the fleet's profiles.
The comedy of the week: TESLA in space 🚀
Elon Musk, whimsical leader of SpaceX and TESLA lived (and made us live!) A week full of com '. With the successful launch of its gigantic “Falcon Heavy” rocket, already live on the net. And by having skillfully placed one of his electric cars there. After missing the orbit of Mars, the red roadster is now heading towards the asteroid belt 💫