"Today, no company is safe from digital lynching"


A self-taught digital enthusiast, Frédéric Fougerat is director of communication and marketing for the Foncia group. This manager at the heart of the company, the title of one of his books, reveals his vision of communication. For starters, a classic! What is your definition of corporate/institutional communication? In my opinion, corporate communication includes all non-commercial communication. It aims to promote the image and reputation of a company and can therefore have an impact on its business even if this is not its primary vocation. Corporate communication thus encompasses the work of discourse and image but also work on the employer brand, reputation and social media, financial communication and CSR (which is moreover not just a communication issue ). With more than 20 followers, you are one of the most connected Dircoms in France! Why and how...

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