March 25, 2018

COM'1 Monday is a summary of last week's COM news, to share in a team meeting 👱🏻‍♀️🧔🏾 or around a coffee ☕

#COMDECRISE (WEEK 2)

Facebook makes its mea culpa

Alors que le “Cambridge Analytica” scandal The scandal remains in the news, with the world's leading social network publishing a full-page apology in the British and American press. In it, Mark Zuckerberg acknowledges the company's responsibility in protecting its users' data, and therefore, in the misuse of that data by Cambridge Analytica.

Meanwhile, several measures have been taken to regulate data, but these don't seem to have quelled the anger of some users. The hashtag #DeleteFacebook has already gathered thousands of messages from disgruntled users. And significantly, Elon Musk, the iconic leader of Tesla and SpaceX, has deleted his companies' Facebook pages. Is this enough to set a precedent?

#SHOPPING

Instagram: the “e-commerce” format arrives in France

After being tested for many months in North America, Instagram's "shopping" feature is now available in France. Brands can now tag up to 5 products in each post. For users, the products are clearly identified, with their price displayed, and most importantly, are now accessible with a single click on the brand's online store.

The only requirement to use this format (which remains free but can be freely sponsored) is to have a product catalog via Facebook Shop or Shopify.

#SHOPPING BIS

Pinterest: the (new) interactive catalog

Often touted as the social media platform with the best ROI, Pinterest is also rolling out a new e-commerce feature. With “Shopping Ads,” brands can now recreate their product catalog using pins that showcase their products from different angles, and most importantly, make the featured products clickable (like Instagram!).

This development is supported by a recent study published by the social network, which highlights Pinterest's role in purchasing decisions.

#SHOPPING TER

Snapchat reveals data on (potential) consumers

This isn't a new shopping feature, but it demonstrates the shared interest of Snapchat and brands in this area. Evan Spiegel's social network is currently rolling out "Snap to Store," which provides access to Snapchat user data in the vicinity of retail locations. Brands, whether or not they advertise on the platform, can now obtain details about these potential customers, including demographics and interests. This provides a way to quantify the alignment between advertisers and the Snapchat audience.