The best defense is attack. By brandishing the threat of the withdrawal of digital advertisements from Google and Facebook, Keith Weed, Managing Director of the juggernaut Unilever, sought to attack where it hurts: the wallet. This umpteenth rise in temperature illustrated the fever of companies and their powerlessness in the face of the spread of “fake news”. Search engines and social networks are often singled out for their role as an incubator of false information that can be harmful to brands. Increasingly targeted brands The Ferrero group regularly bears the brunt of this with its flagship brand Nutella. Remember: against the backdrop of an already tense situation generated by jostling and fights in a supermarket chain due to a promotion of -70% of its jars of spreads, Nutella was a victim in the same time of a rumor of…
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