February is THE month for annual results. With a busy economic calendar, all investor relations managers at listed companies are busy publishing financial statements. In an increasingly complex world, financial communication managers are also affected by the digital transformation. How can they innovate and go beyond legally required publications? Formats, channels, and distribution methods are evolving. The We Are COM team took advantage of some insights from... WiztopicThe corporate and financial content distribution platform, whose users are primarily listed companies, reveals a striking trend: video is making a comeback. After being an extension of print materials such as annual reports, video is becoming the most substantial content in financial communication. Here is our TOP list of the best video processing techniques in COMFI, highlighted by Wiztopic.
TOP 1 The motion design interview
Faurecia opted for a video featuring an animated interview with its CEO, Patrick Koller. Beyond his speech, viewers can discover the publicly traded company's results through graphic animations in the brand's colors. The added benefit: this format allows users to learn the announced results without sound, and the infographics can be easily adapted for other media.
TOP 2 Video infographics
This year, the Beneteau Group has released a video to highlight its key figures as part of its 2016-2017 annual report. Avoiding the pitfall of simply compiling numbers, the video also explores the company's activities, brands, and the very philosophy behind its strategic plan, #TransformToPerform. It's a well-crafted and practical piece of work that can be updated for future publications. Admittedly, it's quite clever!
- Newsroom Beneteau
TOP 3 The joint interview
This year, the BPCE Group opted for a joint interview with François Pérol (Chairman of the Group) and Laurent Mignon (CEO of Natixis, a BPCE subsidiary) in a video presentation of the BPCE Group's fourth-quarter and 2017 results. Even without ties, the result is professional without being boring. Well done!
- Newsroom Groupe BPCE
TOP 4 The boss's desk
To announce its 2017 results on its newsroom, the Covéa group chose to broadcast a video of the CEO presenting his wishes to the press and also outlining the 2018 outlook. This dynamic video allows Covéa's stakeholders to relive this event dedicated to them and orchestrated by the communication teams.
- Newsroom Covéa Group
TOP 5 Key highlights
Highlighting the key events of 2017 remains a classic exercise. Presenting them in video format is less common. Danone has taken up the challenge for the past four years, offering a true documentary that takes us around the world. The editing is reminiscent of Brut-style videos. A promising avenue for 2018…
And you, How do you leverage your video content on social media?
To boost engagement on company pages' social media, videos can be repurposed in various formats: a cover image, an infographic summarizing key figures, an embedded video, a GIF, or even a 3D illustration presentation. Sounds good, right? 🙂
