“Good advertisers want consumers to say 'it's a great product' rather than 'it's great advertising'” said Léo Burnett. At We Are COM, we totally agree 👌🏻... but when we find "a great advertisement" we want to present it to you and share the lessons! Focus on 4 particularly successful campaigns at the start of the year… 3. Lacoste Its green crocodile is identifiable between 1000. Lacoste, with the BETC Paris agency, has decided to put its emblem at the service of the defense of endangered species. The result: ultra-limited edition polo shirts, where the crocodile gives way to 10 endangered animals. This operation, unveiled during Paris Fashion Week, marks the launch of a three-year partnership with the International Union for Conservation of Nature (IUCN). It underlines Lacoste's commitment to the animal cause and shows us once again that…
Top corporate campaigns for spring 2018
