“Good advertisers want consumers to say ‘this is a great product’ rather than ‘this is a great ad,’” said Leo Burnett. At We Are COM, we totally agree 👌🏻… but when we find “a great ad,” we want to present it to you and share the lessons learned! Zoom in on 4 particularly successful campaigns from the start of the year… 3. Lacoste Its green crocodile is instantly recognizable. Lacoste, with the BETC Paris agency, has decided to use its emblem to defend endangered species. The result: ultra-limited edition polo shirts, where the crocodile gives way to 10 endangered animals. This operation, unveiled during Paris Fashion Week, marks the launch of a three-year partnership with the International Union for Conservation of Nature (IUCN). It demonstrates Lacoste's commitment to animal welfare and shows us once again that…
Top corporate campaigns for spring 2018
