Com'1 Monday - Season 1, Episode 11

April 1, 2018 COM'1 Monday is a summary of the latest COM news from the past week, to share in team meetings 👱🏻‍♀️🧔🏾 or over coffee ☕ #STORIES Instagram: “stories” more accessible to advertisers It’s impossible to miss: “stories” are the content format that has been a hit for almost a year. Appearing on Snapchat, then on many platforms (Facebook, WhatsApp, etc.), it is on Instagram that they are now essential with more than 300 million daily users. To make this “specific” format (9/16ths) more accessible, Instagram has just given advertisers the ability to automatically transform any ad on the social media into a full-screen ad within “stories”. Not very pretty… but very effective? #1ERAVRIL? McDonald's isn't kidding: it'll be fries AND potatoes "With your Big Mac, is it fries or potatoes?" A dilemma that's almost 20 years old...