April 1, 2018 COM'1 Monday is a summary of COM news from the past week, to share in a team meeting 👱🏻 ♀️🧔🏾 or around a coffee ☕ #STORIES Instagram: “stories” more accessible to advertisers Impossible to miss: “stories” are the format of content that has been a hit for nearly a year. Appeared on Snapchat, then on many platforms (Facebook, WhatsApp,…) it is on Instagram that they are now essential with more than 300 million daily users. To make this “specific” format (9/16th) more accessible, Instagram has just given advertisers the possibility of automatically transforming any social media ad into a full-screen ad within “stories”. Not very pretty… but very effective? #APRIL 1ST? McDonald's is not joking: it will be fries AND potatoes "With your Big Mac, is it fries or potatoes?" ". A dilemma almost 20 years old…
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