April 8, 2018
COM'1 Monday is a summary of last week's COM news, to share in a team meeting 👱🏻♀️🧔🏾 or around a coffee ☕
#DATA
Facebook limits access to personal data
In the wake of the Cambridge Analytica affair (1 episode, 2 episode) and a few days after having data brokers disabledFacebook has unveiled new measures limiting access to its users' personal data. Events, groups, pages, applications, Facebook Login, and even the Instagram API: several key features are affected. The goal: to redefine what is shared with third parties and give users more control.
Details of the updates can be found in Facebook's official press release (English).
#PUB
Snapchat is flirting with seniors 📺
A star among teens, shunned by adults? The social network with the ghost, in turmoil since the release of its latest version, is now doing everything to charm those over 35.
At the beginning of April, Snapchat invaded the "old" screen—the television set—with its first commercial. A polished film in which the company positions itself as a "camera company." Often criticized for being unintuitive and difficult for older users to understand, Snapchat presents itself as an intuitive and easy-to-use application.
Special mention for the final sentence (“On Snapchat, how you feel is more important than how you look.), a subtle dig at its arch-nemesis, Instagram!
#GUERREDUGIF
Google acquires TENOR, a platform dedicated to GIFs
Who said that 2018 marked the end of GIF The Mountain View firm has just acquired the American start-up TENOR, a GIF search engine with more than 300 million monthly users in 2017. The goal: the integration of this popular format into Google Images.
But TENOR is already integrated into several apps like WhatsApp and Facebook Messenger. However, Twitter, and more recently Instagram and Snapchat, have turned to its biggest competitor, Giphy, to integrate GIF search and posting functionality. Will the GIF war begin?
#STUDY
56% of 15-35 year olds consider it essential to be able to contact a brand via messaging.
Harris Interactive's Social Life 2018 study reveals new trends in social media use in France. The way people interact with brands is evolving: chatbots are increasingly popular for customer service, while GIFs, videos, and emojis are now essential for reaching younger consumers.
Another rapidly growing phenomenon is the (conscious) role of influencers in purchasing decisions. 37% of 15-35 year olds say they are willing to buy a product recommended by a web celebrity. For them, however, transparency remains essential, as it risks tarnishing the celebrity's image and discrediting the brand's approach.
