April 14, 2018
COM'1 Monday is a summary of last week's COM news, to share in a team meeting 👱🏻♀️🧔🏾 or around a coffee ☕
#HEARING
Mark Zuckerberg under fire projectors reviews
Senate and then House of Representatives for more than 10 hours of hearings. It was a tough week for Mark Zuckerberg, the famous founder of Facebook. While he refused to question the social network's business model, repeatedly recalling the site's history as a Harvard student rating platform that became a behemoth with 2 billion users, the CEO did make some concessions.
He thus acknowledged having failed to protect the data of his users and welcomed the European initiative of the GDPR, an example of a protective framework which he wishes to offer as soon as possible to all his members.
[Timeline] Facebook's worst crisis in history in 17 acts
#PUB
Monoprix presents the “worst song in the world”
The retailer, along with its agency Rosapark, is once again playing on pop culture tropes to make a lasting impression. While its wordplay has already won over consumers in stores, on TV, and in print, Monoprix is unveiling a decidedly kitschy web campaign. The video at the heart of this campaign follows a young woman who is subjected to the worst song in the world… Why? When will it finally end? We recommend watching until the end 🤓
“The Worst Song in the World” has benefited from massive online distribution through various social media campaigns, including the trending Twitter topic #TheWorstSongInTheWorld, and visibility on VOD platforms and YouTube. Bonus: the song is also available on Spotify and Deezer so you can listen (consciously this time!) to this bizarre tune.
#BADGE
Will community managers soon be subject to certification on Facebook?
In response to the Cambridge Analytics scandal, the American social network is ramping up its efforts to improve the security and accuracy of published information. Along these lines, Facebook announced this week that the accounts of community managers of pages with large audiences will soon be subject to verification. Without this "badge," community managers will no longer be able to publish content on their page(s).
While the details of this certification have not yet been revealed (size of the pages concerned, simplification of the current verification systemetc.), the objective is clear: to combat pages managed by fake accounts.
In parallel, Facebook will now also make the name change history publicly available on pages. This is a way to display communities built on the basis of successive page acquisitions.
#SURVEY
In France, social media is shunned (on paper).
One in four French people are considering deleting their Facebook account. 74% of them say they don't trust Twitter. According to an Ifop poll – Le Parisien Magazine Published on April 13, 2018, the crisis of confidence between the French and social media is total.
The cause: the Cambridge Analytica scandal and the sharing of private data, but also the race for "likes" which supposedly reveals "our basest instincts." The staging of daily life on Instagram, the sharing of "fake" good news... The criticisms are numerous.
But are the French really leaving Facebook, Snapchat, or Twitter? According to the figures... the We Are Social studyNo. In 2017, Mark Zuckerberg's site reached 38 million monthly active users in France, representing a 6% increase!
