April 21, 2018 COM'1 Monday is a summary of COM news from the past week, to share in a team meeting 👱🏻 ♀️🧔🏾 or around a coffee ☕ #MEDIASOCIAUX Snapchat muscle sound Lens Studio Evan Spiegel's social network announced this week several new features relating to “Lens Studio”, a service that allows you to create filters in augmented reality and then share them on its platform. Intended for advertisers (but also for all users), the new features aim to give more visibility to products and creativity. On the program: calls-to-action (“buy”, “visit this site”, “download”) – functionality still under test access to GIFs from the GIPHY platform the possibility, for the Community, to publish its Lens in Snapchat's "Discovery" tab. All users will then be able to use it, as official filters. At the same time, Snapchat unveiled its “Creator Program” to promote and help the creators…
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