"As Dircom, we must organize the positive porosity between the company and its environment"

Leatitia Olivier FDJ Communication Director

How to sell the dream when you should not make a profit? How to reconcile responsible consumption with product development? This is the feat of FDJ, a public company with 26 million customers. Laetitia Olivier, Founder of BEGOOD and former Director of Communication and Sustainable Development of the clover brand, shares her challenges and advice. Irregular exchanges with a CSR and Communication expert: we can say that the We Are COM team has drawn the right number! Editor's note: Laetitia Olivier left FDJ in January 2019. Hello Laetitia, thank you for welcoming us to this workspace called "additional number". To start, a great classic with us: what is your definition of corporate communication? Corporate communication is the soul and the guts of the company. His heart and his brain! She is the revealer of what...

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