May 5th 2018

COM'1 Monday is a summary of last week's COM news, to share in a team meeting 👱🏻‍♀️🧔🏾 or around a coffee ☕

#MATCHING

Love at first “like”

Facebook held its annual “F8” developer conference this week. Mark Zuckerberg and his team took the opportunity to unveil new features for all of its products.

On the "historical" social network side, there are new features focused on protecting personal data (such as the ability to view and delete browsing history) as well as a new tab for group content. The most significant announcement, however, was unexpected: the introduction of a "Dating" feature. This includes a separate profile (so as not to inform friends of your "search" 🙃) and... matching based on your Facebook preferences. Enough to make Tinder, Meetic, and the others tremble?

Among the new features for its other applications, we note:

• Facebook Workplace integrates with over 50 professional applications, ranging from JIRA to SurveyMonkey.
• Augmented reality is arriving on Messenger (for trying on glasses, clothes)
• video chats have appeared on Instagram.

#SHOPPING

Instagram integrates a payment service

Instagram is currently testing a payment feature that will allow users to make purchases without ever leaving the app. This comes a few weeks after the app's introduction. Instagram Shoppingallowing one-click access to a product sheet, the integration of social media into online sales seems to be a priority.

And its ambitions aren't limited to fashion: cinema, restaurants… Instagram wants to position itself as a preferred intermediary for all leisure spending. A promising niche, proven by the Chinese social network WeChat, and one that Snapchat is also eyeing!

#GHOSTING

A gloomy first quarter of 2018 for Snapchat

After Facebook and TwitterNext, it was Evan Spiegel's website's turn to present its Q1 2018 results. And unlike its competitors, Snapchat's indicators are not positive. The social network recorded its lowest growth in new users since 2012.

source: Recode

Coupled with results below analysts' expectations, Snapchat's figures are worrying the markets. The company believes the reasons for this poor quarter are simple and should quickly disappear: seasonality and the controversial latest version of its app, which is currently being redesigned.