May 12th 2018
COM'1 Monday is a summary of last week's COM news, to share in a team meeting 👱🏻♀️🧔🏾 or around a coffee ☕
#5STARS
Glassdoor joins the Indeed family (for $1,2 billion!)
The company rating website, founded in 2007, has just been acquired by the Japanese company Recruit Holdings for $1,2 billion. This acquisition comes as Glassdoor, a company valued at $1 billion, was preparing its IPO for the second half of 2018.
Having already acquired Indeed in 2012, the human resources specialist aims to expand its presence across the Atlantic and broaden its offering. We eagerly await the synergies that will be developed between these two essential services in their respective sectors.
#1STAR
Klout is closing its doors
Created in 2008, the Klout influence score will be taken offline on May 25th. This American service allowed users to discover their Klout score, from 1 to 100, intended to reflect their influence on social media (Twitter, Facebook, LinkedIn, Instagram). The service's popularity generated numerous debates about the relevance of measuring influence on social media.
And while the rules for calculating the Klout score have always remained opaque, metrics from new media like videos and stories have gradually rendered it obsolete. Klout, you're OUT.
#OKGOOGLE
Even more services for Google
Google I/O is the major annual event for the Mountain View company. Summary of announcements and new featuresOn the agenda this year: a lot of Artificial Intelligence and Voice Assistance. Notably, Gmail will be able to predict your next sentences, while Google Home will soon be able to call a restaurant for you and make a reservation. 🤓
On the Android side, we're seeing ever-increasing interaction between the OS and applications, as well as the development of an augmented reality version of Google Maps. Could this lead to new advertising opportunities?
Less welcome news for brands: starting June 11, 2018, Google Maps pricing has been revised upwardsUntil now, it was possible to display a Google map on your website/application for free up to 25,000 times per day. The service becomes paid starting at 28,000 displays… per month.
#YOUHAVEAMESSAGE
Instagram is launching a new messaging for businesses
A real headache for brands and their community managers to manage, given that Instagram's interface is primarily designed for individuals… The social media platform aims to help them with their tasks and is therefore unveiling a new version of its messaging tool. This new version will soon allow users to tag received messages, distinguish messages from specific users (prospects, customers, influencers), and access ready-made reply templates.
Another new feature for brands: the appearance (in testing) of new action buttons allowing customers to buy tickets and book directly from a company's profile.
#Update
The landscape of social media in 2018
Fred Cavazza, a pioneer of social media in France, has just unveiled the annual update of his famous “Social Media Panorama.” This infographic provides a quick overview of the essential media platforms and trends of the year. We encourage you to read more. his column on the new features of 2018This will give your PowerPoint presentations a fresh new look!
